Skip the Logos—Here's What French and Italian Women Are *Actually* Wearing for a Euro Summer

If you're anything like me, your social feed has been completely taken over by sun-drenched snaps from the Amalfi Coast and the streets of Saint-Tropez, where content creators are soaking in the last few moments of summer. While I'm a fan of a good pasta pic and a sunset boat selfie, it's the fashion that really has me bookmarking every other post. Of course, I'm talking about those classic Euro summer outfits.

The internet might have you thinking that head-to-toe designer looks are the Euro summer dress code, but the stylish women I spotted in Paris and Positano are telling a very different story. Spoiler: It's not about flashy logos and trendy gimmicks. Instead, European women are opting for tried-and-true staples, like linen sets and silk scarves, to carry them through the end of the summer. Below, shop all of the Euro summer staples European women are actually wearing this season.

Slip Skirts

Worn with tanks and oversize shirts, slip skirts are a go-to for effortless dressing, as they're light, fluid, and endlessly versatile. French and Italian women lean into neutral shades and soft pastels for an easy, polished vibe.

Linen Sets

Matching linen sets are the low-effort, high-impact uniform of the season. Think boxy tops, drawstring shorts, and earth tones. These breezy pieces are made for long, hot days on the Mediterranean coast.

Poplin Button-Downs

It's clear poplin button-downs are the ultimate summer layer, whether they're worn over swimsuits or half tucked into trousers. Classic white is everywhere, but soft blue is a close second. European women are also having fun with colorful striped button-downs.

Crochet Beachwear

Crochet dresses, skirts, and tops are everywhere on the sand (and on super yachts!) this summer. Neutral tones keep it classic, and the open weaving gives just the right peek of swimwear underneath.

Simple Bikinis

Simple triangle bikinis are the swimwear of choice. No prints, no frills—just sleek shapes in timeless colors like black, red, and white. This sleek bikini style is often paired with the hat of the season: an oversize bucket hat.

Nightgown-Style Dresses

Nightgown-style dresses are like something you'd wear to bed, but prettier. These floaty, romantic dresses with soft straps, barely-there fabrics, and maybe a hint of lace look like they came straight out of a vintage film. French women wear them with worn-in leather sandals or nothing at all.

Silk Scarves

A summer 2025 look wouldn't be complete without a classic silk scarf. Tied with zero effort but maximum effect, silk scarves are everywhere—on handbags, hair, and waists.