Every Chic European Woman Is Wearing This Sub-$50 Swimwear Trend

We New Yorkers may love wearing all black year-round, but in the summer, we shed our dark layers in favor of bold, fun-colored bikinis and patterned swimwear as we head on vacation. I'm all for a fun bikini, but after spending two weeks in Mallorca, Spain, I'm ditching my worn-in swimsuits for a sleek black bikini.
On the shores of Deià, Palma, and nearly every cool girl approved beach club on the Mallorcan coast, European women from France, Italy, and Spain are all wearing minimalistic black string bikinis. While this trend looks incredibly expensive, you'd be shocked to find out it can come in under $50—a full set ringing in at just $35, to be exact.
Below, shop a few affordable black bikinis that European women everywhere are flinging into their carry-on luggage this spring. Plus, browse styling inspiration and look at a few luxe bikinis too.
Shop the look:
Shop more black bikinis:
Shop the matching Rib Bikini Bottom ($30).
Shop the matching Campo Bikini Bottom ($88).
Shop the matching Bikini Bottom ($30).
Shop the matching Remi Bitsy Bikini Bottoms ($84).
Shop the matching Faro Bikini Bottom ($88).
Shop the matching Bikini Bottom ($30).
Shop the matching Side Tie Swim Brief ($24).
Shop the matching Bikini Bottoms ($20).
Shop the matching Tie Bikini Bottoms ($15).
Shop the matching Tamarama Bottoms ($79).
Shop the matching Exclusive Isla Bikini Bottoms ($115).
Shop the matching Slim Bikini Bottom ($85).
Shop the matching Shaping Bikini Bottoms ($7).
Shop the matching Siren Bottom ($46).
Shop the matching Byron Bottom ($80).
Shop the matching Classic Bikini Bottom ($55).
Shop the matching Georgia Bikini Bottom ($95).
Shop the matching Tie-Side Bikini Briefs ($20).
Shop the matching Faith High Waist Bikini Bottoms ($150).
Shop the matching Tie Side Bikini Briefs ($20).

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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