H&M Just Released a $40 Version of Fall's Most Dominant Runway Trend
Just when I thought H&M couldn't get any better, the Swedish fashion brand released a $40 version of the fall runway trend that I can't seem to get out of my head. Mostly thanks to Chemena Kamali's debut collection for Chloé (which successfully managed to do what so many designers have tried and failed to do in revitalizing and refreshing the boho trend), flouncy, ruffled, chiffon dresses have dominated the fashion scene as of late. Not only was the runway show a viral success, but Kamali's dresses continued to make headlines at the Met Gala when Sienna Miller, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in catwalk styles from the F/W 24 collection. Finally, there was Daisy Edgar-Jones's Twisters press tour, which featured several bohemian Kamali originals, all of which the public ate right up. Clearly, the controversial aesthetic is back, and if you don't have thousands of dollars to invest in it, H&M is ready and willing to help.
On the runway:
This week, H&M released a handful of Woodstock-ready dresses, with one particularly buy-worthy style costing just $40 despite how pricey it looks. The dress, called the Flounced Chiffon Dress, comes in two colors (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. The brand also released one more slightly dressier option in terracotta if that color is more your style. The best part? All three are on sale right now for a limited time.
Scroll down to shop the dresses before they go back to full price, or worse, sell out forever.
Shop H&M's $40 alt:
One reviewer said: "Okay, I'm SUPER SURPRISED by this dress. I am a plus size, 46 DD woman and I purchased a medium. It fits PERFECT! I have to add that I have smaller arms, so for those of you who may have larger arms, it may run a bit tight. I am short and it does touch my ankles. This is still a GREAT DRESS to wear over EVERYTHING. GET THIS DRESS!"
Shop more boho dresses:
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Taylor Swift Just Figured Out How to Make Pretty Summer Dresses Look More Fashion Person-y
To Via Carota with Dakota Johnson, mind you.
-
I Spend a Month in Greece Every Summer—31 Chic Zara Vacation Essentials I'm Eyeing for My Next Trip
Now, let's just hope it all fits in my luggage.
-
Nordstrom's Summer Dress Game Is Strong—These Are the Ones I'm Obsessed With
Chic, easy, and under $250? Count me in.
-
34 Stunning Wedding Guest Dresses From Reformation,Replica Store, and Revolve
From garden ceremonies to black-tie affairs.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found Them
They're so good I want them all.
-
Gigi Hadid Wore This Dress Trend With Rubber Flip-Flops in NYC, and Now, Everyone Else Will Too
Havaianas never looked so good.
-
Don't Say You Never Knew—These 32 ElevatedReplica Store Basics Are a Steal During the Half-Yearly Sale
Don't mind if I do.
-
I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish List
I went a little crazy.