Sorry, Butter Yellow, But I'm Breaking Up With You for This Even More Forward Color Trend

Ah, butter yellow. You had a lovely run. So soft, so demure, so very 2024. This year, though, as we sip our Aperol Spritzes poolside, we have to acknowledge the new It hue taking flight: orange (or, if you want to be hyper-specific, Aperol Spritz orange).

This zesty shade is the undisputed breakout color trend star of the Spring/Summer 2025 runways, bubbling up in collections in New York, Paris, London, and Milan. At Bottega Veneta and Prada, sunset-hued tailored skirts looked ready for a rooftop aperitivo. Over in Paris, Dries Van Noten and Loewe drenched models in popsicle-orange and tangerine silhouettes. British brands like Burberry and Tove also joined in on the citrus-themed color trend, too.

Perhaps it's the summer heat that has these designers reach for refreshing Aperol- and Campari-inspired hues in place of spring pastels that have overstayed their welcome. Either way, this summer is all but confirmed to be set ablaze with summery orange color trends. Clearly, the sun is setting on butter yellow, and Aperol Spritz orange is here to stay.

Below, scroll through runway looks featuring summer 2025's hottest hue, and shop our orange color trend edit meant to parch any sartorial thirst you have.

Aperol Spritz Orange on the Runway

Shop the Aperol Spritz Orange Edit