The New Plum Colour Trend Is Giving Brown a Chic Run for Its Money |Best Knockoff Luxury Clothing

published 3 September 2024

Amidst the sea of black and grey clothing items seeping into stores this autumn, I've spotted a certain elegant colour trend coming through that's neither boring nor predictable. Not quite burgundy and not quite purple, plum is emerging as the fresh hue that fashion people are working into all of their best outfits this autumn.

Less predictable than typical autumnal shades, juicy plum offers a similarly elegant finish to burgundy, brown and khaki, with the same styling versatility. Peppering my Instagram feed and seeping into street style sightings, the emerging colour trend has already been embraced by fashion editors and influencers this September.

Neither particularly warm nor cool in tone, plum colours are adaptable to many looks, styling well with a broader range of shades than you might have initially imagined.

Whilst the shade always looks chic when styled with black or cream, the colour trend also shines when worn with a wider palette. Purples such as this can bring out the depth of the shade, whilst dusty pinks and sage greens add a dimension and brightness to the colour.

It's no surprise that the colour is seeping into the mainstream this season after its success on autumn/winter 2024 runway shows in February. Appearing in collections including Fendi, Missoni, and Tom Ford amongst others, the colour was largely styled from head-to-toe or with pops of blacks—testifying the colour's growing popularity.

A heavyweight player this autumn, I've already seen the trend trickle onto the high street. COS has experimented with neat tailoring in the tone, whilst Zara has brought out playful bubble skirts and flowing dresses in the in-demand shade.