The Jacquemus-Backed Color Trend That's Set to Dominate All Summer

Earlier this month, Jacquemus did what the French brand does best when it broke the internet with its F/W 24 runway show held in Capri, Italy, at Villa Malaparte, a picturesque compound on the Mediterranean. Founder and Creative Director Simon Porte Jacquemus's shows are always big—remember the lavender fields?—but given that this one marked the 15th anniversary of his namesake brand, this one was always going to be particularly special. That it was. With Jean-Luc Godard's film Le Mépris (which is known in the U.S. as Contempt and was also filmed at Villa Malaparte) as his inspiration; Dua Lipa, Rosie Huntington-Whiteley, Tina Kunakey, and, yes, Gwyneth Paltrow as his guests; and a dreamy selection of turquoise (and more) pieces as his latest masterpieces, Jacquemus's show was a hit.

Jacquemus isn't just great at producing a buzzy moment, though. The 34-year-old designer also has a knack for knowing what women want to wear before even they do. Extra-small bags, extra-big bags, and bubble hems are all examples that immediately come to mind, but there are certainly more—many, many more. If his most recent 47-piece collection tells us anything about what trend will get the Jacquemus treatment next, it's that turquoise is set to become 2024's next It color.

Dua Lipa at the F/W 24 Jacquemus show:

On Dua Lipa: Jacquemus Ameno Draped Silk Chiffon Maxi Dress ($1235)

The fashion wheels are already turning in the direction of the vibrant, Aquamarine-esque shade, with even more momentum building from the beloved Instagram account Data, But Make It Fashion posting about the color in the days following Jacquemus's F/W 24 show. "Hearing turquoise was seen in 36% of Jacquemus' new collection," the post, which features a still of Sara Paxton in the 2006 cult-favorite film, reads. "Could this be the next color of the season??" Will I dye streaks of my hair turquoise this summer? Probably not. Am I tempted to buy the turquoise micro miniskirt that's currently on sale at Tory Burch right now? Yes, 1000%.

On the runway at Jacquemus:

If you, too, are feeling the urge to ditch everything and buy into the Jacquemus-backed color trend right now instead of when the brand's collection comes out in the fall, I've got you covered. Scroll down to shop some of my favorite pieces in 2024's most talked-about shade of the summer so far, from swimwear to formalwear and everything in between.

Shop the turquoise trend: