5 Color Trends French and Italian Women Are Wearing This Summer

Even the most color-averse dressers would have to agree that summer is the perfect time to experiment with fun hues. While all-black outfits will always feel right for fall and winter, now's your chance to expand your fashion horizons a bit. If you're eager to inject color into your wardrobe this summer, might I suggest looking to stylish French and Italian women for inspiration?
While doing some sleuthing on Instagram, I noticed that a handful of specific colors kept popping up on the chicest women's feeds over and over again. For starters, French and Italian women seem quite partial to cherry-red pieces this summer, including swimsuits, dresses, blouses, and more. If you don't want to wear the color from head to toe, consider incorporating it via accessories such as handbags and shoes. Keep scrolling for five color trends to wear right now.
1. Cherry Red
Whether you go all in or stick to one colorful accessory, cherry red will make for a striking look this summer.
Shop the Color
2. Baby Pink
Pastels aren't just for spring—they're for all the time. This delightful shade of baby pink is worn by the fashion set fairly often, and it pairs best with other pastels or shades of gray and black.
Shop the Color
3. Slime Green
Some may think this color is "ugly," but I think it's incredibly cool. After all, just look at how it pops against the neutral pieces in the outfits below.
Shop the Color
4. Butter Yellow
Yellow can be a tricky color to style, but the French and Italian fashion set is not afraid of a challenge.
Shop the Color
5. Barbie Pink
If you want to make a statement, consider swapping out your LBD for a bright-pink number on your next night out.
Shop the Color

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Refreshingly good.
-
Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and Dresses
Versatile and chic.
-
I Know Parisians Would Love These 29 StylishReplica Store Fall Sale Items (FYI, They're Going to Sell Out)
Elevated staples to shop on sale before Black Friday.
-
This Is the Low-Key Color Trend People Are Suddenly Wearing More Than Camel
Even Jennifer Lopez.
-
Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best Versions
The chicest people in London and New York are wearing it.
-
I Was a VIPReplica Store Stylist, and I Just Got Back From France—I Wore These 7 Items to Look Chic in Paris
Parisian-inspired looks.
-
Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe Essentials
Buy them; look French. It's as simple as that.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing Now
Spotted on Ayo and Kendall at the Chanel show.