Parisian brand Etam has been a staple in French women's closets since it launched back in 1916, but it's just now entering the U.S. market for the very first time. This week, Etam has officially launched onReplica Store's website and is also available in-store in selected locations. Admit it: Your underwear drawer could probably use an update, so why not make it a French update?
There's a lot to be excited about now that the beloved Parisian brand is stateside. Not only are the brand's bras, underwear, and sleepwear attainable at less than $60, but Etam is also committed to sustainability. "More than half of styles are currently made from recycled or organic fibers, and that figure will reach 80% by 2025 through Etam’s commitments made as a member of the Fashion Pact, a global environmental coalition of the leading fashion and textile brands," the brand said in a statement. Scroll down to shop my favorite French lingerie brand that just launched atReplica Store.
This stunner is bound to sell quickly.
It also comes in this beautiful beige option.
Sheer bras are this season's sultriest trend.
The cutest underwear I've seen in a while.
These are as comfortable as they are chic.
Suddenly, I need embroidered underwear.
The ideal everyday bra.
This $14 price tag is incredibly tempting considering how high-quality this French brand is.
How stunning is this one?
French women seem to love lace lingerie.
I love this pretty lace pattern.
You can't go wrong with these classic briefs.
High-leg underwear is très French.
This is the absolute best slip dress for under $60.
T-shirt bras are always my favorite when it comes to comfort.
Simple and chic.
Another incredibly cute sheer option.
This bra could easily be double the price.
So many sheer bras, so little time.
White lingerie feels perfect for spring and summer.
So much more stylish than your sweatshorts.
I'm in love with this gorgeous terra-cotta color.
It's time for a pajama upgrade.
Another great option I'll be able to wear seven days a week.
These super-cute panties are selling out quickly.
This olive green is a tad unexpected (in the best way).
How can I possibly choose my favorite?
I love this combination of lace and silk.
This embroidery is downright gorgeous.
For sleeping or lounging.
Next, the 2022 swimsuit trends celebs are already wearing.
-
It's Spreading: Every Day, Another Chic L.A. Fashion Person Is Seen Wearing This Black Pants Trend With Ballet FlatsFrench girls also approve.
-
Spotted on the Chicest Parisians: A Classic Basic Styled With Jeans, Skirts, and TrousersElegant looks ahead.
-
10 Classic Spring Items Parisians Love to Wear With JeansEffortless, chic, and versatile.
-
The Effortless Skirt-and-Boot Combo I'm Copying From People in Paris and MilanIt's perfect for spring 'fits.
-
9 Classic Shoe Trends French Women Are Wearing This SpringVersatile and chic.
-
Everyone I Know Loves Parisian Style—These 5 Outfit Ideas Are Trend-Forward Yet Still Feel ClassicEffortless vibes.
-
Everyone in Paris Is Wearing This Dress Trend Instead of Slips and Drop Waists NowIt's a quintessentially French style.
-
If a French Girl Shopped the Amazon Big Spring Sale, These Are the 25 Items She'd Add to Her Cart ImmediatelyFrom straight-leg jeans to classic trench coats.
