This Under-$60 Parisian Lingerie Brand Was a French-Girl Secret—Until Now

Parisian brand Etam has been a staple in French women's closets since it launched back in 1916, but it's just now entering the U.S. market for the very first time. This week, Etam has officially launched onReplica Store's website and is also available in-store in selected locations. Admit it: Your underwear drawer could probably use an update, so why not make it a French update?
There's a lot to be excited about now that the beloved Parisian brand is stateside. Not only are the brand's bras, underwear, and sleepwear attainable at less than $60, but Etam is also committed to sustainability. "More than half of styles are currently made from recycled or organic fibers, and that figure will reach 80% by 2025 through Etam’s commitments made as a member of the Fashion Pact, a global environmental coalition of the leading fashion and textile brands," the brand said in a statement. Scroll down to shop my favorite French lingerie brand that just launched at Nordstrom.
Next, the 2022 swimsuit trends celebs are already wearing.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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