
Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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I Need New Eyeglasses—These Are the 30 Cool-Girl Pairs I'm Considering
Looking for a new signature look?
By Kerane Marcellus
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I Just Saved $1200 By Shopping This Viral COS Sweater Instead of Its Designer Reference
Girl math.
By Ana Escalante
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I’m Sorry, But These 39 Stunning H&M New Arrivals Will Sell Out By Month's End
Fall and winter arrivals never looked so good.
By Chichi Offor
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Don't Make Me Say I Told You So—42 Zara Studio F/W 25 Items That'll Be Sold Out by Next Week
You've had fair warning.
By Chichi Offor
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Step Aside, Blue and Black Jeans—All the It Girls Are Wearing This Unexpected Denim Color in 2025
Our editors show you how to style it.
By Allyson Payer
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If You Want Prettier Fall Outfits, This Is the Vintagey Trend Your Wardrobe Needs
See how stunning it is IRL for yourself.
By Allyson Payer
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Sorry, Crewnecks—*This* Is the Basic Sweater Trend Our Editors Are Prioritizing
This early 2000s silhouette is making a comeback.
By Audry Hiaoui
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Looking Cool and Expensive This Fall Starts With This Jacket Trend
It'll make you feel like the main character.
By Tara Gonzalez