How I Shop H&M in My 30s
Welcome to My Post-30 Wardrobe, a series in which our editor Allyson shares with you her experiences and advice pertaining to shopping and outfit planning as a 30-something fashion editor. While Allyson's style has certainly changed since she turned 30, she also believes that age is just a number and you should wear whatever makes you feel the coolest and most confident.
I fully condone shopping wherever you want no matter your age. There are many brands across the land that have tons of clothing options for every age group and lifestyle, fast-fashion ones included. I previously shared my Zara and Amazon shopping strategies, and now I'm taking you through my methods for finding the best stuff at H&M as a 30-something.
I've found that there are a few very specific strategies for scoring the best H&M has to offer, given its frequently updated, often overwhelming inventory. Read on to get the scoop on my useful strategy and shop my current picks from the brand.
Look for the Premium Quality Pieces
The beauty of H&M is that even the Premium Quality pieces are still relatively cheap, but considerably higher in quality.
Shop Premium Quality Pieces
Available in sizes 0 to 12.
Available in sizes 0 to 12.
Shop the Campaign Edits
When I'm short on time, I always shop the various campaign sections, as that's where the freshest, most forward pieces are highlighted.
Neutral Colors Are a Safe Bet
I find that neutrals always look more expensive than brights (although there are exceptions to that). When in doubt, go neutral it out.
Shop Neutral-Colored Pieces
Available in sizes XS to XL.
Available in sizes 0 to 14.
Available in sizes 12 to 16.
Don't Forget Denim
Of all the fast-fashion brands out there, I vote H&M as the denim champion. It's constantly releasing on-trend styles, many of which are made with 100% cotton.
Shop Jeans
Available in sizes 24 to 36.
Available in sizes 12 to 24.
Available in sizes 0 to 14.
Available in sizes 25 to 36.
Size Up
I find that H&M tends to run on the small side, so I usually order a size up, or I order two sizes and return the one that doesn't fit.
The Simpler the Better
Pared-down pieces are the most likely to look expensive, so I always keep an eye out for those special basics.
Shop Simple Pieces
Available in sizes 12 to 26.
Available in sizes XS to L.
Available in sizes 12 to 22.
Stalk the Shoes
H&M's stock is filled with stylish, very affordable shoes, and they're not all just knockoffs. (Just buy quickly, as the coolest styles tend to sell out.)
Shop Shoes
Put Collaborations on Your Calendar
There's a lot of hype around H&M's special designer collaborations, so they're hard to miss. I don't find something I want in every collab, but if I do, I try to snag it as soon as it's released into the wild.
Avoid Busy Prints
I gravitate toward classic prints (or solids) at H&M, as the more ambitious prints can be hard to get right at a low price point, and they're not nearly as timeless.
Shop Classic Prints
Available in sizes 0 to 14.
Available in sizes 0 to 18.
Available in sizes 0 to 12.
Available in sizes L to 3XL.
Next up: the under-$50 H&M pieces to buy to look like a royal.
Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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