One of the best things about being a fashion editor is going on journies with brands as they make their way in the world and grow from fledgeling businesses into multinational conglomerates. There's nothing quite like seeing a brand you've championed from the start hit the big-time and get featured on some of the industry's most prestigious e-commerce platforms.
Harvey Nichols has long been our go-to for discovering the coolest names to know, and while some of our favourites might not exactly be newly hatched, they are a little more under the radar than your Guccis and Louis Vuittons. Our 2021 lineup consists of four labels that have perfected the art of wearable-yet-elevated wardrobe heroes: Think Vince's luxe basics and Low Classic's cool-girl polished separates.
These are the brands you need to know if you're looking to invest in a high-end piece this season but want to make a detour from the usual designer offerings. Scroll down to see and shop the labels to shop this season and onwards.
Vince
Nanushka
Low Classic
Simon Miller
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