2 Autumn Outfits You'll See All Over London This Month

hm-autumn-winter-2018-emma-louise-connelly-267325-1536657459862-super

Getting dressed in September can be tricky. One moment you're reaching for a winter coat, and the next you're wondering why you left the house in your black opaques. For a new-season refresh, opt for autumnal conker browns and plum shades, and make your outfits weatherproof with playful layering. London-based model, influencer and high-street shopping pro Emma Louise Connolly tells us that autumn is her "safe place," making her the perfect person to give us a styling lesson for the new season. 

We asked Emma to pick her favourite pieces from H&M's autumn collection and create two outfits that she'd wear on a typical day in London. "I never really feel too comfortable wearing dresses or skirts, so summer is a little harder for me," Emma explains. "I absolutely love layering knits and big cosy scarfs." When shopping, Emma always leans towards pieces that will be wardrobe building blocks and that she can wear in dozens of ways. "For me, it's no use if I can only wear it once with a specific outfit," she says.

Keep scrolling to see the pieces she is most excited about from the new collection and how she's planning on wearing them. 

hm-autumn-winter-2018-emma-louise-connelly-267325-1536657418270-main

Autumnal dressing is all about clever layering, and Emma shows that an easy way to pull separates together is to stick to one colour palette. Her plum camisole looks like it was designed to be worn over this jumper. "This outfit was a little experimental for me," says Emma. "But I really loved wearing it. The boots are great for transitioning from day to night, as is the camisole. I styled it over a roll-neck, but in the evenings it would be great on its own too."

Emma also knotted the front of the slip to give it more shape and lengthen her legs. 'I tend to tie or safety pin most items on a day-to-day basis to make my clothes a better fit on my body," she says. "I can't tell you how many inches I must have taken off dresses with safety pins. I studied fashion design at university and spent a lot of time with sewing machines and hand stitching. I seem to have become very lazy and now only use safety pins. Sometimes I will completely re-create a dress using five safety pins." 

hm-autumn-winter-2018-emma-louise-connelly-267325-1536657445544-main

If comfort is your top requirement when shopping for a new coat, then look no further than this chestnut-brown teddy bear coat. "I am completely obsessed with this faux fur and-flares combo," Emma says of her second outfit. "This is very me day-to-day in autumn. I absolutely love these black denim flares. They were a little out of my comfort zone at first, but I actually grew to really love them. I teamed them with the coat to make me feel a little more me—I mostly wear oversized clothes. I don't think I'll ever be able to take this big divine faux coat off. I wore it to hoover the house the other day. I wish I was joking."

We'd also be very happy wearing those pointed ankle boots every single day until sandal season returns.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.