As we settle into winter, knitwear tends to ascend the ranks of our priority list. The cosy cold-weather staple becomes a daily must-have and a key part of every outfit, regardless of the occasion. Of course, this means we're constantly on the lookout for new styles and quality investment pieces that we know will see us through winters to come.
Enter H&M. The high-street retailer has become a go-to for many stylish insiders and this year in particular their knitwear offering has been exceptionally strong. From trend-led styles, like statement collar jumpers to traditional classics, such as chunky cable knits, H&M's knitwear selection has been championed by influencers and editors alike.
Stylist Hannah Lewis has been spotted in one of the retailer's most popular winter styles, the collared rib-knit jumper. The style reflects autumn's oversize collar trend—which we saw used prominently across shirts and blouses—but translates the look for cooler climates. We don't expect the item to stay in stock for long, as it's currently retailing for £25 and looks much more expensive than its affordable pricetag.
Aside from that style, H&M's polo neck knits have been popular with the fashion crowd, especially is neutral shades of grey, beige, and white. Keep scrolling to see how influencers are wearing H&M's knits and shop trending styles below.
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Style Notes: Big collars have been everywhere this year. Here, H&M translates the major trend to make it winter-worthy, adding a statement collar to a timeless ribbed knit.
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Style Notes: Eni Illori knows how to spot an expensive-looking H&M item. Here the influencer wears the brand's wool polo neck jumper in a classic grey shade.
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Style Notes: When it comes to neutral shades, H&M has excelled this season. This timeless knit could easily be paired alongside any item in your closet.
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Next up, the biggest A/W20 fashion trends you need to know.