The Instagram It Brand You Can Buy on a Zara Budget

For professional and personal gratification, I spend countless hours a week scrolling through Instagram. It's more of a hobby than a time filler, but I love nothing more than finding new stylish people to follow and fresh brands to buy into. And this week, after spotting a beautiful sweater, featuring block shapes in powder blue, turquoise, cream, chocolate, and tan, the trail I followed led me to a brand I'd long since forgotten about. A brand that, for fall and winter 2018, appears to have significantly upped its game.
London-born House of Sunny was founded in 2011, but it really began to gain momentum once it was picked up by ASOS, Topshop, and Urban Outfitters. Having won a legion of celebrity fans in its lifetime—think the likes of Maya Jama and Kendall Jenner—it's been on my radar for a while. And after stumbling across its latest collection, I think it's poised to make its biggest splash yet.
Its expertise is streetwear with a glossy spin, with knitwear proving to be its biggest hit among influencers right now. Directional but affordable, it's the easiest way to stand out from the crowd and still keep your bank balance in the positive. Wondering where to begin? We've whittled down the House of Sunny pieces we think you should prioritize, along with inspiration on how to wear them.
Because every wardrobe needs a classic white blouse that can be thrown on with jeans at the last second.
All black is all right with us if it looks as sleek as Bianca Valle's ensemble.
Fenn O'Meally makes a case for this season's standout hue: lilac.
Try wearing this one-shoulder knit with a thin roll-neck underneath for a cool layered look.
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We'll be wearing this to the office with checked trousers and sleek leather loafers.
This dress will work around the clock, depending on the shoes you choose. Definitely a cost-per-wear winner.
Related: 20 Wear-Forever High-Street Dresses We've Just Added to Our Wish Lists
Opening Image: House of Sunny
This post originally appeared onBest Knockoff Luxury Clothing UK.

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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