Prediction: Fashion Girls Are Suddenly Going to Want to Shop at IKEA |Best Knockoff Luxury Clothing

last updated 8 February 2017

At the point last year where Vetements enjoyed an insane amount of success off the back of a reworked DHL-emblazoned jersey T-shirt, we should have guessed that from here on out, no unexpected mass-market logo would be out of bounds.

Since then, the mastermind behind this booming brand—the same man leading the experimental new charge at Balenciaga—has blazed forth with the concept and flipped many a recognisable motif on its head. Demna Gvasalia has created his own "fake" branded merchandise that A) highlighted the industry's fast turnaround of such blatant copycats and B) proved that the demand for Vetements wares knows no limits.

And real or fake, people want to buy it. Thus, the commentary on consumption rumbles on. There has also been a series of supposedly unfashionable labels he's injected with new life by directly collaborating on products: Take Instagram's current Champion fest, for example. Who expected that the retro sportswear label would ever be so popular again?

The logo offering at the most recent Balenciaga show in Paris (autumn/winter 2017 men's) was a riff on the typeface and design of the branding used for U.S. Democratic presidential candidate Bernie Sanders last year. For both mobilizers of the youth, it was subversive, entertaining, and a continuous fashion talking point.

But what could be even more significant than this cultural mashup? Well, when we spotted that Demna himself was wearing an instantly recognisable IKEA-stamped blue-and-yellow tee backstage, the next big (and obscure) thing presented itself.

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This also prompted us to think back to a few days ago, when one of ASOS's coolest Style Insiders, Debbie Shasanya, showed us how to wear menswear pieces. It wasn't obvious to begin with, but we suddenly remembered she had ditched any sign of a regular handbag for a mini plastic holdall from the aforementioned Swedish megalith. You know the ones with the yellow woven handles that you usually shove ironing boards and meatballs into? Yep. That. Could. Be. Happening. And you heard it here first.

Debbie Shasanya's IKEA Bratty Bag (25p) is certainly the most cost-effective It bag to have presented itself throughout the history of designer arm candy. Let's wait to see if it gets a directional overhaul from Demna…

Would you? Could you? If not, maybe just stick to the Gucci logo tee all of the hippest girls are buying right now.

Opening Image: Getty Images

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.