Fashion Girls Are Addicted to This One Designer Label

When we first set eyes on both Isa Arfen's resort and spring 2016 lines, we just knew they were going to fly. There are certain ingredients that make for a successful fashion recipe: Start with seriously scrumptious clothes (obviously), add in a generous dash of striking OOTD picture potential, a peppering of brag-worthy insider name-dropping and, ta-da, an It collection is ready to be served to the style-hungry.

Designer Serafina Sama has been a firm favourite amongst insiders for quite some time now, but there's something particularly special about the combination of these bright, block colours, jumbo frills, sweet gingham checks and flattering cuts. This look has exploded into the A-list stratosphere, and everywhere we turn we see another of her off-the-shoulder blouson tops or ruffle-hemmed trousers. And that's not a bad thing at all. Scroll down to see Isa Arfen's lovely looks in action, then shop the key new-season pieces…

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Candice Lake
(Image credit: Melodie Jeng/Getty Images)

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Harley Viera Newton
(Image credit: Dave M. Benett/Getty Images)

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Pandora Sykes
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Margaret Zhang
(Image credit: Phill Taylor)

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Shop from our top Isa Arfen buys:

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief ofBest Knockoff Luxury Clothing UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.