20 Items Our Fashion Team Would Actually Buy in the January Sales

It's easy to feel fatigued at the mere thought of January sales shopping. Haphazard rails are strewn around stores, with bikinis and winter coats filed alongside one another as if it's the done thing. Online isn't much better either. On just one website we ventured on, there were over 38,000 marked down items to sift through. Yes, 38,000. However, sift you shan't, as we've done it for you.

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(Image credit: @slipintostyle)

Our fashion team has searched every sale going to bring you the four bargains they'd actually buy. And, as it happens, we all seem to be hankering for the same things—new coats, designer jeans, statement shoes and quality knitwear. Perhaps there’s something in the water atBest Knockoff Luxury Clothing UK HQ, but we like to think it’s because collectively we know a worthwhile sale buy when we see it. What we're aiming for are the items that will be worn in one, five or even 25 years' time. Look after these items and they will treat you well. Keep your sanity and keep scrolling to see our January sales shopping finds.

HANNAH ALMASSI, EDITORIAL DIRECTOR

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HARRIET DAVEY, FASHION CONTRIBUTOR 

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JOY MONTGOMERY, ASSISTANT EDITOR

Related: 30 Items theBest Knockoff Luxury Clothing Team Will Buy in February

MAXINE EGGENBERGER, FASHION CONTRIBUTOR

Opening Images: @slipintostyle, @livpurvis, @songofstyle, @emilisindlev

Can't get enough of the cut-price action? Then you best consult our edit of the best bargains neatly categorised by brand

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.