Your Next Swimsuit Is Around $50 and From J.Crew Playa

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(Image credit: J.Crew)

J.Crew has long been a trusted source for on-trend, affordable swimwear, and the offering just got even better. This week, the brand launched a new line of extra wallet-friendly swimwear, coined J.Crew Playa. Filled with fun prints and color on a variety of flattering, wearable bikinis and one-pieces, the entire line has an average price point of $50 (a rarity for swimwear these days).

The collection is also made to be mixed and matched, with the brand explaining that Playa "shows off just a little more skin" than J.Crew's original line of swimwear. It's also clear that the retailer is strongly appealing to millennials with the line, thanks to a fresh, youthful campaign for the launch and even a bit of the generation's signature color (you guessed it: pink) thrown in for good measure. Intrigued? You should be. Shop our picks from the new line below.

Here's hoping beach weather arrives a little sooner this year.

Allyson Payer
Senior Editor

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.