Less than a month after Jennifer Lopez posted on Instagram in an electric-blue lingerie set from the Italian intimates brand Intimissimi, she's done it again—and this time, her post came with a big announcement. As of Monday, the singer and actress is the brand's newest global ambassador, which means this probably won't be the last time we she shares her current favorite lingerie picks. Lucky us.
The news of her partnership with Intimissimi broke alongside the brand's spring/summer 2023 collection, modeled entirely on J.Lo herself. And while every image from the campaign is more gorgeous than the last, a handful that shows Lopez in a $69 hot-pink lace bra made me especially convinced to pull out my credit card. In fact, her balconette bra had me rethinking everything I thought I knew about my lingerie preferences, which up until this point, didn't include bras at all. But leave it to J.Lo to sway me in the way of perhaps giving the style a go.
Keep scrolling to shop the $69 bra that's made me want to wear bras again, thanks to J.Lo.
On Jennifer Lopez: Intimissimi Pretty Flowers Sofia Balconette Bra ($69), Pretty Flowers Panties ($15), and Silk Kimono ($159)
Shop J.Lo's exact hot-pink lingerie:
Shop the spring/summer 2023 campaign starring J.Lo:
On Jennifer Lopez: Intimissimi Pretty Flowers Gioia Super Push-Up Bra ($69), Pretty Flowers Panties ($15), and Mannish-Cut Jacket in Silk Satin ($139)
Shop the look:
You never have to wear boring, neutral lingerie again.
This color was a huge hit on the spring/summer 2023 runways.
Fact: Nothing is as luxe as silk pajamas.
On Jennifer Lopez: Intimissimi Pretty Flowers Sofia Balconette Bra ($69), Mannish-Cut Jacket in Silk Satin ($139), and Silk Satin Pajama Pants ($119)
Shop the look:
This is such a perfect summer color.
The white is undeniably chic.
Tip: Don't just wear these to bed. The styling possibilities definitely don't stop there.
Shop more lingerie from Intimissimi:
It's giving Black Swan.
Oh, this one is pretty.
If low-coverage panties are your thing, these are for you.
Just the right amount of padding.
I'm biased toward sheer panties.
I never wear proper lingerie, but this onesie is calling my name.
*Heart eyes.*
Obsessed.
These little bows deserve an Oscar.
Absolutely stunning.
For a special occasion or any old night that you need a pick-me-up.
Coming Up: J.Lo Just Wore the Prettiest $15 Underwear I Want in Every Color
-
Sorry, Crewneck Tees—in 2026, Everyone With Taste Will Be Layering Sweaters Like ThisThe recipe for a perfect winter outfit.
-
The Ashley Olsen Way to Make Simple Black Coats Look Chic, Not BoringIt's so easy, yet so impactful.
-
Looking Stylish This Fall Means Wearing Your Pretty Dresses With This Unexpected ItemHere's how to master the look.
-
Anyone Can Wear a Cardigan, But Only Fashion People Wear Them Like *This*Take note.
-
The Shoe Color Trend That Makes Wearing Jeans With Blazers Look 2025 Instead of DatedAs seen on Jennifer Lopez.
-
This Is the Low-Key Color Trend People Are Suddenly Wearing More Than CamelEven Jennifer Lopez.
-
If You've Already Ordered This Pretty Winter Trend Celebs Just Started Wearing, You Have Good TasteSpotted on It girls in Paris and NYC.
-
Leggings! Bras! Lounge Sets! 30 of the Best Intimates and Activewear Amazon Prime Deals You Don't Want to MissSales end October 8.
