Exclusive: Margaret Zhang’s Latest Shoot Is REALLY Different
Photographer, stylist, and writer Margaret Zhang does it all, and she does it well—and her latest campaign with Mon Purse is no different. Jodi Anasta has teamed up with the handbag label to design a capsule collection of six customisable bags, and with Zhang behind the lens and acting as creative consultant, the results are magic.
The collection lands on April 20, but we’ve been given an exclusive sneak peek at the campaign Polaroid shots. This vibe is SO different to the supremely sleek and polished imagery we’re used to seeing from Zhang—and we’re obsessed.
Keep scrolling to see a sneak peek of the collection and read our interview with Jodi about personalisation and her favourite handbag.
WWW: What’s your pick for the biggest handbag trend this year?
Jodi Anasta: Textured leather, like the new ostrich pieces in my Mon Purse collection.
WWW: What’s your favourite handbag shape?
JA: I like a smaller style pouch with a hand strap—simple, chic and functional.
WWW: What’s your go-to look for weekends and events?
JA: For weekends—leather shorts and a white blouse. I’ll never get sick of it! Simple, but easy. For events, I love being adventurous. It’s great to play around and have fun with fashion—embracing it in different ways.
WWW: Why do you think personalisation is having such a huge moment right now?
JA: I think because it looks so chic and expensive. Such a small detail can change your whole bag and give it a cool edge.
WWW: What can every woman do to elevate her look from desk to drinks?
JA: Add heels and an amazing Mon Purse pouch! A small pouch can really dress up an outfit in a cool and subtle way.
WWW: Do you prefer vintage or new?
JA: Can I be a fence sitter? BOTH!
Do you love customisable accessories? Let us know in the comments below and then shop the current collection until Jodi's range is in store.
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