Kate Middleton Just Wore the Trending Colour Millennials Hate but Gen Zs Love

Delivering a speech at The Design Museum in London today, Catherine, Princess of Wales, wore the trending colour that's completely dividing millennials and Gen Z this season. Dubbed "Gen Z purple", the striking violet shade has become to go-to colour choice for Gen Z-directed marketing—cropping up in adverts and on packaging targeted towards the younger audience for the past few years. Usurping the once prolific "millennial pink" as the favoured colour amongst marketeers, Gen Z purple has transcended the marketing sphere as the latest colour trend being embraced by the fashion set this season. 

Millennials on the other hand? They seem to have different opinions on the colour purple, as one of ourBest Knockoff Luxury Clothing UK Slack channels this morning attests. All of our editors who fall into the millennial category said this was, and I quote, "my worst colour". "It reminds me of my school uniform, so I'll never wear it", proclaimed social media editor Joy Ejaria. "I'm sure the bedding from my teens was this exact shade of purple," said deputy editor Maxine Eggenberger.

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(Image credit: Getty)

Styling the divisive tone for her outing in London, Kate Middleton rewore her favourite purple Emilia Wickstead suit. Previously paired with a black turtleneck to an engagement in Northern Ireland in 2021, on this occasion, the Princess wore the now sold-out suit set without a visible top underneath and with royal blue court shoes. Declared Pantone's colour of the year in 2022, the purple shade—coined Very Peri—is loved by some for its fresh, vibrant tone, whilst others deem it unforgiving and unflattering. Though undeniably eye-catching, Gen Z purple is easier to wear than you might imagine. Middleton paired hers with royal blue court shoes, but the colour also looks vibrant when paired with red, whilst styling it with white or beige gives it a fresh feel. 

If you're interested in experimenting with the trending shade, read on to shop Middleton's outfit, as well as our favourite Gen Z-purple picks.

SHOP KATE MIDDLETON'S LOOK:

SHOP OUR FAVOURITE GEN Z-PURPLE ITEMS:

Next Up: The "Dated" Trouser Trend Kate Middleton and Rosie HW Wore in the Past 24 Hours

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Natalie Munro
News Writer

Natalie Munro isBest Knockoff Luxury Clothing UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on Wholesale Replica Bag fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer forBest Knockoff Luxury Clothing .

With an interest in uncovering Wholesale Replica Bag fashion trends, Natalie takes a leading role in identifying news forBest Knockoff Luxury Clothing UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content forBest Knockoff Luxury Clothing ’s social channels including TikTok and Instagram on a weekly basis.