Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years

What lies beneath our clothing is our little secret. Personally, we find that wearing undies we love gives us a confidence boost unlike any other, which is why we’ve made it our mission to elevate our underwear drawers—starting with the best lingerie money can buy. And first up, we’re turning our attention to La Perla.

La Perla has been creating beautiful lingerie since Ada Masotti launched the label in Bologna, Italy, over 60 years ago. Instilled with the country’s heritage, the brand has become known for its femininity, elegance and sophistication, and continues to offer exquisite designs in silk and lace using artisan techniques.

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(Image credit: @charlottekuhrt)

As we’ve come to find during our tenure as fashion editors, it always pays to buy the real deal. So while La Perla’s lingerie might cost more than your typical high-street bras and briefs, we guarantee that, if properly looked after, it’ll last much longer than cheaper alternatives. Plus, we challenge you to find budget underwear that looks half as pretty as the styles that follow.

Keep scrolling to shop our favourite La Perla lingerie, and prepare to feel extra confident every time you wear it.

Next: French Women Swear By These 7 Lingerie Brands

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.