I often find myself conflicted between wanting to tell you about all the amazing buys and brands I see on my travels and wanting to keep them somewhat hush-hush. Not from you, of course, but from the masses, who might cause an item to sell out before I can get my hands on it or a cool, independent brand I was smug about stumbling across to suddenly be everywhere overnight. This is selfish, I know. What can I say? There's light and dark in all of us. Still, I have no hesitation in sharing my latest findings. It turns out some things are too good to keep to yourself.
Like me, many of Who What Wear UK's readers are self-confessed Francophiles, persons with an appreciation for all things French. I'm not ashamed to admit I'm borderline obsessed with French style, French influencers, and just about anything that can help me achieve the je ne sais quoi they have when it comes to getting dressed. I buy a lot of my clothes from French brands, and even when I don't, they very much look the Gallic part. So imagine my excitement when my editor, Emma Spedding, asked me to track down the best lesser-known French brands. Challenge accepted.
While there are a couple you might have heard of or perhaps even have a piece from (you must be a fashion devotee if you've found yourself here, after all), the majority of the brands I found are still relatively unknown on Brit soil. So if you're prepared for the influx of compliments you're sure to get when you step out in an item that oozes French appeal, scroll below to discover 11 lesser-known French brands you'll love.
1. MIRAE
SHOP MIRAE:
2. MUSIER
SHOP MUSIER:
3. MICHEL VIVIEN
SHOP MICHEL VIVIEN:
4. BOUGUESSA
SHOP BOUGUESSA:
5. LUXE PROVENCE
SHOP LUXE PROVENCE:
6. COPERNI
SHOP COPERNI:
7. IMPARFAITE PARIS
SHOP IMPARFAITE PARIS:
8. MARCIA
SHOP MARCIA:
9. LES MAINS DE MAMIE
SHOP LES MAINS DE MAMIE:
10. MAISONCLÉO
SHOP MAISONCLÉO:
11. ROUJE
SHOP ROUJE:
Next Up: French Women Always Seem to Wear These Classic Sneakers
-
The Elegant Basic French Women Wear More Than Tees *and* Button-Down ShirtsThis Parisian staple is redefining fall elegance.
-
No Need to Go to Paris—French Fashion Girls Will Be Buying These Items Online as the Weather CoolsFrench-girl winter is here.
-
These New Reformation x Camille Rowe Collab Pieces Will Sell Out Fast—See All 20 StylesShe came back to serve seconds.
-
I Know Parisians Would Love These 29 StylishReplica Store Fall Sale Items (FYI, They're Going to Sell Out)Elevated staples to shop on sale before Black Friday.
-
I Was a VIPReplica Store Stylist, and I Just Got Back From France—I Wore These 7 Items to Look Chic in ParisParisian-inspired looks.
-
Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe EssentialsBuy them; look French. It's as simple as that.
-
I Know I'm Going to See This Specific Parisian Outfit All Over NYC and L.A. This FallExpect to see everyone wearing some variation of this easy, cool look.
-
6 Fashion Pieces I Regret Letting Go (and What I Learned)The pieces I should have kept and why they still haunt me.
