Meet the Baby Essentials My Stylish Mom Friends Actually Swear By

Having the same best friends for over 20 years means our group chat has lived many lives. Text exchanges that were once about going-out tops are now about baby products. I'm not a mother, but I take my role as an auntie (and shopping expert) very seriously. So when my stylish mom friends suggest a brand, I make a mental note. Case in point: MAM Baby.

The nearly 50-year-old brand specializes in European-crafted baby feeding and soothing products that prioritize safety, quality, and innovation. In fact, MAM Baby products are researched and developed in partnership with more than 30 medical partners worldwide. Before hitting the market, MAM Baby's bottles pass 28 tests, and its pacifiers pass 40 tests. Thanks to these rigorous standards, the brand won the EU Product Safety Award in 2019.

"What I love most about MAM is its thoughtful blend of superior quality, trusted European craftsmanship, and a heartfelt commitment to making a real difference," says Neera Graf, fellow auntie and Managing Director, MAM USA Corporation. "[It's] not just for babies, but for the families who nurture, comfort, and care for them every day."

And okay, okay, safety and quality are paramount, but it doesn't hurt that the products are also cute. See for yourself below.

Baby Bottles

From premium temperature-resistant glass options to innovative anti-colic designs, MAM Baby's bottles will keep baby comfortable and happy during feeds.

Pacifiers

To the untrained eye (mine), all pacifiers seem the same, but according to my mom friends, that's not the case. MAM Baby's pacifiers are thoughtfully designed to support healthy oral development from the start. Not only is the MAM Comfort pacifier super cute, but its one-piece, extra-lightweight design was specifically developed for newborns. My mom friends say this is great because the signature nipple shape, developed in collaboration with pediatric dentists and orthodontists, promotes proper jaw and teeth alignment.

Accessories

Good news for fashion people: Babies get accessories too. Jokes aside, MAM Baby offers affordable and high-quality necessities for little ones that are learning how to brush their teeth, sip their drinks, and more.