When New York Fashion Week concludes, one of the first things I do is try to pinpoint potential It items based on what the fashion crowd and celebrities wore to the shows. I have to admit that it wasn't that difficult to spot the new It bag this season, as the streets of New York and our Instagram feeds have been flooded with it since NYFW. The bag I'm referring to is the Loewe Squeeze Bag.
The slouchy, ruched shoulder bag is constructed of buttery-soft Nappa lambskin and is adorned with a metal chain and a "squishy" leather handle, which is where it gets its name. The bag comes in two sizes (small and medium) and an array of colors to choose from, but I regret to inform you that the bag is sold out everywhere. This is hardly surprising given the instant popularity of the bag and the high-profile fans of it, so be sure to keep an eye out for restocks. In the meantime, read on to see how celebrities like Sofia Richie Grainge and Emily Ratajkowski along with the fashion crowd are wearing it and shop other Loewe It bags that people can't get enough of right now.
The Bag
Loewe Medium Squeeze Bag in Black
Loewe Medium Squeeze Bag in Olive
Loewe Small Squeeze Bag in Chocolate
Loewe Small Squeeze Bag in Oak
The Celebrity Fans
WHO: Emily Ratajkowski
WEAR: Are You Am I Nique Mini Dress ($350); Loewe Medium Squeeze Bag in Black ($4450); JW Anderson shoes
WHO: Sofia Richie Grainge
WEAR: Loewe Medium Squeeze Bag in Black ($4450)
WHO: Kendall Jenner
WHO: Jennifer Lawrence
WEAR: Loewe Medium Squeeze Bag in Oak ($4450); The Row pants; Pierre Hardy shoes
WHO: Alexa Chung
WEAR: Ashley Williams dress; Loewe Medium Squeeze Bag in Black ($4450)
Spotted on the Fashion Crowd
WHO: Aimee Song
WHO: Camila Coelho and Aimee Song
Shop More Loewe It Bags
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I'm a Stylist—These Are the Only Bags You Need for a Foolproof Capsule CollectionFrom Balenciaga to Phoebe Philo.
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I’m a Senior Shopping Editor—These 29 On-SaleReplica Store Basics Are Instant Closet StaplesBring on chic, effortless fall outfits.
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Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
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I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
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Step Aside, Suede: The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is HereJennifer Lawrence is here to influence you.
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I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
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Old Navy Just Launched Its New Fall Handbag Collection—and It Looks RichSoft faux suedes and sophisticated silhouettes.
