This "Squishy" New It Bag Just Took NYC by Storm

When New York Fashion Week concludes, one of the first things I do is try to pinpoint potential It items based on what the fashion crowd and celebrities wore to the shows. I have to admit that it wasn't that difficult to spot the new It bag this season, as the streets of New York and our Instagram feeds have been flooded with it since NYFW. The bag I'm referring to is the Loewe Squeeze Bag.

The slouchy, ruched shoulder bag is constructed of buttery-soft Nappa lambskin and is adorned with a metal chain and a "squishy" leather handle, which is where it gets its name. The bag comes in two sizes (small and medium) and an array of colors to choose from, but I regret to inform you that the bag is sold out everywhere. This is hardly surprising given the instant popularity of the bag and the high-profile fans of it, so be sure to keep an eye out for restocks. In the meantime, read on to see how celebrities like Sofia Richie Grainge and Emily Ratajkowski along with the fashion crowd are wearing it and shop other Loewe It bags that people can't get enough of right now.

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(Image credit: @aimeesong)

The Bag

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(Image credit: Loewe)

Loewe Medium Squeeze Bag in Black

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(Image credit: Loewe)

Loewe Medium Squeeze Bag in Olive

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(Image credit: Loewe)

Loewe Small Squeeze Bag in Chocolate

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(Image credit: Loewe)

Loewe Small Squeeze Bag in Oak

The Celebrity Fans

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(Image credit: Robert Kamau/GC Images)

WHO: Emily Ratajkowski

WEAR: Are You Am I Nique Mini Dress ($350); Loewe Medium Squeeze Bag in Black ($4450); JW Anderson shoes

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(Image credit: Backgrid)

WHO: Sofia Richie Grainge

WEAR: Loewe Medium Squeeze Bag in Black ($4450)

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(Image credit: @kendalljenner)

WHO: Kendall Jenner

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(Image credit: The Image Direct)

WHO: Jennifer Lawrence

WEAR: Loewe Medium Squeeze Bag in Oak ($4450); The Row pants; Pierre Hardy shoes

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(Image credit: David M. Benett/Jed Cullen/Dave Benett/Getty Images)

WHO: Alexa Chung

WEAR: Ashley Williams dress; Loewe Medium Squeeze Bag in Black ($4450)

Spotted on the Fashion Crowd

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(Image credit: Edward Berthelot/Getty Images)

WHO: Aimee Song

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(Image credit: Christian Vierig/Getty Images)

WHO: Camila Coelho and Aimee Song

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(Image credit: The Style Stalker)

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Allyson Payer
Senior Editor

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.