The 26 Coolest Buys Coming Out of London This Year

The highlight of our sartorial calendar, London Fashion Week, has just begun and we are excited, to say the least. With countless shows, presentations, and soirées littering our agenda, we're not ashamed to admit that we've been planning our outfits for the next few days for weeks. And, ever proud of the home-grown talent we have on our doorstep, we decidedly tried to don as many pieces from London Fashion Week designers as possible as a chic show of support. 

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(Image credit: @slipintostyle)

Ellie wears a dress from Brit brand and London Fashion Week regular, Rixo. 

We searched high and low for the best pieces from London designers, which you'll now find listed below. From beyond-beautiful organza creations from Simone Rocha and slinky trenches from Roksanda, to Wholesale Replica Bag It-arm candy offering from JW Anderson and the hottest heels from Malone Souliers, keep scrolling to see and shop our favourite London designers shopping picks. 

SHOP OUR EDIT OF THE BEST NEW-IN PIECES FROM LONDON FASHION WEEK DESIGNERS: 

Next: 8 items we saw everyone wearing in New York this week...

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.