It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy.
Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag.
Celebs Carrying the Marc Jacobs Stam Bag in the 2000s
The 2023 Campaign
Shop the Reissued Bag
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