It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy.
Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag.
Celebs Carrying the Marc Jacobs Stam Bag in the 2000s
The 2023 Campaign
Shop the Reissued Bag
-
5 Street Style Trends from Milan Fashion Week That Will Be Everywhere This FallSpotted on the chicest show attendees.
-
Giorgio Armani's 50th—and Final—Collection Paid Homage to the Late Designer's LegacyEighties supermodels, core house codes, and plenty of Armani gray were the capstone to a half-century of the iconic Italian house.
-
I'm a Stylist—These Are the Only Bags You Need for a Foolproof Capsule CollectionFrom Balenciaga to Phoebe Philo.
-
Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)I can't decide which fall pick is my favorite.
-
I’m a Senior Shopping Editor—These 29 On-SaleReplica Store Basics Are Instant Closet StaplesBring on chic, effortless fall outfits.
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
-
Step Aside, Suede: The Fall 2025 Bag Trend That'll Make You Look Rich and Elegant Is HereJennifer Lawrence is here to influence you.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the PartEffortless and elevated is the goal.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks RichSoft faux suedes and sophisticated silhouettes.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 FindsSo, so good.
