Mary-Kate and Ashley Olsen Are Launching an Affordable Line at Kohl's

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(Image credit: Getty Images)

Mary-Kate and Ashley just set off a flurry of Google searches about nearest Kohl's locations. The designers have announced that they are taking their Elizabeth and James line exclusively to Kohl's beginning with the 2019 holiday season, WWD reports. As of now, the brand is still available at Net-a-Porter, Neiman Marcus, and other retailers, but beginning in November, Kohl's stores and kohls.com will be the only place to buy the brand.

WWD reports that the prices will be similar to Lauren Conrad's Kohl's collection, which means we'd predict the prices to be around $20 to $60. Currently, most Elizabeth James pieces are priced between $150 and $500, so it's definitely a major pivot and will open the brand up to plenty of new customers. 

"Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit," Mary-Kate said in a press release. "Kohl's is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohl's extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited." 

While we await the highly anticipated launch in November, scroll down to shop our current favorite Elizabeth James pieces. 

Shop Our Current Favorite Elizabeth James Pieces

Next, Rodarte just launched an affordable collab with sizes 00 to 40

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Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.