I Think This Is the Coolest French Brand—and It's Affordable

Hi, I'm a fashion journalist, and I'm a total cliché. My offence? I really, really love French fashion brands. Of course, there are the greats such as Chanel, Saint Laurent, Hermès, Celine and Dior that will always be the dream to own and wear. But it's not just the legendary old-school fashion houses that inspire me. It's also the more contemporary designers that I love, such as Jacquemus and Isabel Marant. However, there's no escaping the fact that all the above labels are not exactly budget-friendly. It's great, then, that Musier came along to fill the hole of more affordable French fashion brands.
Launched in 2018, the label was created by Anne-Laure Mais, who is also often spotted wearing the pieces on her Instagram feed. The signature style is Parisian but with a sassy edge—think cropped cardigans, front-tied blouses, and midi dresses that show off just the right amount of décolletage. Right now, there are plenty of pieces you can get your hands on (some even on sale on ASOS) and are ideal for the coming warmer months. Personally, I'm drawn to the lime-green cardigan embellished with faux-pearl buttons. If this all sounds like something you're into, I suggest you keep scrolling and see more, tout suite!
Anne-Laure Mais wearing Musier shoes
Anne-Laure Mais wearing a Musier top
SHOP THE MUSIER EDIT:
SHOP MORE OF MY FAVOURITE FRENCH FASHION BRANDS:
Next up, the biggest spring/summer 2020 fashion trends you need to know.
-
The One Unexpected Piece French Women Are Wearing With Literally Everything This Summer
Chic, sleek, and stylish.
By Michelle Scanga
-
I'm a Stylist in NYC Who Was Just in Paris for 3 Days—These Are the Chic and Easy Outfits I Wore
Elegant looks ahead.
By Bobby Schuessler
-
Every Stylish Parisian Is Wearing These 6 Shoe Trends This Spring
From woven sandals to retro suede sneakers.
By Judith Jones
-
It's Spreading: Every Day, Another Chic L.A. Fashion Person Is Seen Wearing This Black-Pant Trend With Ballet Flats
French women also approve.
By Eliza Huber
-
Spotted on the Chicest Parisians: A Classic Basic Styled With Jeans, Skirts, and Trousers
Elegant looks ahead.
By Bobby Schuessler
-
10 Classic Spring Items Parisians Love to Wear With Jeans
Effortless, chic, and versatile.
By Judith Jones
-
The Effortless Skirt-and-Boot Combo I'm Copying From People in Paris and Milan
It's perfect for spring 'fits.
By Ana Escalante
-
9 Classic Shoe Trends French Women Are Wearing This Spring
Versatile and chic.
By Judith Jones