Zara's Lingerie Sister Brand Finally Just Launched in the U.S.

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(Image credit: @oysho)

This is an exciting week for Zara and the Inditex Group as a whole thanks to not only the drop of the new Zara Campaign Collection but also the launch of one of Zara's sister labels, lingerie brand Oysho, in the U.S. Oysho is not new by any means—it has been around since 2001—but it wasn't until this week that it launched its first online store in the country. The United States is now the 11th country selling the brand exclusively online, and due to the success of Zara here in the States, we are expecting big things from the brand.

While Zara offers Wholesale Replica Bag trends and the most timeless basics, Oysho was founded to follow in Zara's footsteps but within the lingerie, loungewear, sleepwear, and now activewear markets. In true Inditex fashion, everything from the brand comes with an approachable price point and smart sustainability models to match. We're talking stunning lingerie sets, silk pajamas, and even leggings and sports bras for way under $100. Ahead, check out some of the lingerie items we're eyeing from the brand and be sure to scroll through the newly launched U.S. site on your own.

Editorial Director

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. It is here where she leads and managesBest Knockoff Luxury Clothing 's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.