When you can count Selena Gomez and Kaia Gerber as fans—and you're all over the feeds of Instagram It girls—you know you have something good going. Well, Reformation is the L.A.-based brand that's making it happen. Forbes just interviewed the company's founder and CEO, Yael Aflalo, and we came away with some fascinating tidbits about the cult label.
For starters, the company's numbers are seriously impressive: Forbes reports that Reformation is on track to hit $140 million in sales next year, which is over five times the sales generated in 2015. More fun facts we gleaned? Founded in 2009, the millennial-focused brand now has nearly 550 employees and raised $12 million in funding back in 2015. And did you know Reformation's clothes have a turnaround time of just 42 days from design to rack? But as Forbes reports, the current selection is just the tip of the iceberg: We can expect Reformation shoes and handbags to launch by the end of 2018. You can bet we'll be first in line for that debut.
Scroll down to shop our favorite Reformation picks right now.
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Next up, shop the prettiest new flats we've seen all year (designed by Claudia Schiffer, no less).
Opening Image: Getty Images
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Before It's Over, See the Chicest Dresses to Buy From Reformation's 30%-Off SaleFrom minis to midis.
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Everyone, Stop—Reformation's Huge Sale Is Here, and You Need to See These 49 Pretty FindsScore 30% off so many amazing items.
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People With Pretty Style Are Already Wearing This Vintagey Fall Dress Trend in L.A.Kaia Gerber has great taste.
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This Shoe Color Trend Is Chicer Than Black, Burgundy, and BrownKaia Gerber agrees.
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If You Want to Look Like a Chic Fashion Person, Wear This Shoe Trend With Cropped PantsSelena Gomez is on board.
