7 Winter Trends All the Cool Scandi It Girls Are Already Wearing
Scroll through street-style IG shots from Oslo, Stockholm, and Copenhagen right now, and it’s almost impossible not to pause and zoom in. The Scandi It girls seem to be operating on their own winter timeline, already stepping into trends that feel fresh enough to do a double-take, even behind a screen. There’s this uncanny ability they have to make practical dressing look aspirational, like every layered knit or structured coat was chosen with zero effort and maximum impact.
What’s striking is how quickly these looks start to circulate—fringe scarf coats, furry pillbox hats, and crisp leather lady jackets are all on the agenda. One minute they’re popping up on a quiet Scandi side street, the next they’re all over my algorithm, sparking that familiar “okay, I need to try this” feeling. It doesn’t take a trend forecaster to see that these seven trends are gearing up to land in Paris, NYC, and anywhere else winter style gets taken seriously.
Consider this a first look before they go fully global. Below, scroll. through to see the seven Scandi winter trends all the cool girls are wearing.
Fringe Accents
Fringe is having a full-scale Scandi revival, adding movement and attitude to even the quietest winter fits. Think long, swishy hems on coats or scarves that double as statement pieces. It’s the kind of detail that turns a simple dash to the café for fika into a mini street style moment.
Deep-V Sweaters
The deep-V knit is quickly becoming the unofficial uniform of the Scandinavian cool girl—sporty, sensual, and surprisingly warm when layered right. Worn over a crisp tee or peeking over a silky cami, the neckline feels intentional without trying too hard.
Leather Lady Jackets
This season’s leather jacket isn’t the biker you know—it’s the refined, slightly retro “lady” silhouette taking over city sidewalks. Clean lines, sharp collars, and a subtle A-line cut make it feel both grown-up and playful. It pairs just as well with jeans as with swishy skirts, giving any outfit a polished edge without losing its cool factor.
Alternative Animal Prints
Forget the usual cheetah and leopard—Scandi girls are leaning into the unexpected. Pony-hair zebra, unexpected dalmation print, even Bambi fawn spots are showing up in coats, boots, and micro bags. The key is choosing prints that feel a little offbeat, almost quirky, but still luxe.
Penny Lane 2.0 Coats
The beloved Penny Lane coat is getting the Scandinavian treatment: softer, sleeker, and infinitely more wearable. Expect plush trims, muted palettes, and tailoring that feels modern rather than costume-y. It’s part nostalgia, part practicality, with enough warmth to justify wearing it daily.
Dramatic Furry Hats
Scandi girls are making subzero dressing fun again with furry hats that border on theatrical. Think pillbox shapes, oversize ushankas, and fuzzy brims that frame the face perfectly. They’re playful, a little absurd, and wildly chic—turning a small, practical winter accessory into a full personality trait.
Fancy Fur Stoles
Fur stoles—real or faux—are sweeping back in as the chicest winter add-on. When draped over tailored coats or tossed casually with denim, they give any outfit a plush, old-world glamour that still feels contemporary.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.