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    • The One Item I'm Telling Everyone to Buy From H&M Right Now

      Don't overlook this category.

      By Erin Fitzpatrick

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      Activate rich-girl status.

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      From sweaters to coats.

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      I need everything.

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      This is big for me.

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      You're welcome.

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    • A Fashion Editor Walks Into H&M With $75—33 Winter Pieces She'd Choose Instantly

      From soft sweaters to chic coats.

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      These expensive-looking pieces are all under $100.

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      These jackets, though…

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      This is not a drill.

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      Make room for some new goodies.

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      Get autumn-ready now!

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    • The Absolute Best H&M Sale Pieces for $45 and Under

      According to a fashion editor.

      By Erin Fitzpatrick

    • Cool Girl Is the Vibe—25 Chic Picks to Snag During H&M's Latest Sale

      From essentials to Wholesale Replica Bag trends.

      By Jennifer Camp Forbes

    • H&M Already Has a Sale on Summer Favorites—Yes to These 16 Elevated Basics

      Up to 30% off!

      By Bobby Schuessler

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      Sweaters, denim, jackets, and more!

      By Bobby Schuessler

    • Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the Month

      A top-tier selection is ahead.

      By Chichi Offor

    • Romantic Lace! '80s Leather! H&M Studio's Holiday Drop Has 2025's Most Anticipated Trends

      See Amelia Gray's handpicked edit.

      By Anna LaPlaca

    • I'm Updating My Wardrobe on a Major Budget—35 Under-$100 H&M Buys I'm After

      Cha-ching.

      By Sierra Mayhew

    • 30 New Winter H&M Items That Look Triple the Price (so Hurry)

      Grab them before they're gone.

      By Kristina Rutkowski

    • My Friend Wanted Newness for Fall at Under $200—Here's What I Sent Her

      COS saves the day once again.

      By Sierra Mayhew

    • Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)

      Chic, expensive-looking styles ahead.

      By Chichi Offor

    • COS Has Been Inspiring My Spring Wardrobe—27 of My Favorite Chic Finds

      The best.

      By Audry Hiaoui

    • I Like My Summer Basics Elevated and Under $50—40 H&M Sale Finds That Hit the Spot

      Let's shop.

      By Judith Jones

    • Every Cool Fashion Person I Know Loves COS Basics—Here's What's Worth Buying From Its Massive Sale

      From chic sweaters to staple tees.

      By Judith Jones

    • Without a Doubt, This Is H&M's Most Expensive-Looking Dress

      The draping is divine.

      By Erin Fitzpatrick

    • Prepare to Move Quickly—40 H&M Cyber Monday Deals That Are Bound to Sell Out

      Everything is going fast.

      By Chichi Offor

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      The options are just so good.

      By Chichi Offor

    • I'm Revamping My Wardrobe and My Apartment—30 H&M Finds That Are Doing the Job

      Haul time!

      By Yusra Siddiqui

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