How Industry Innovator Kim Malek is Creating a Community Through Ice Cream
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer atBest Knockoff Luxury Clothing , each episode will give you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts and Spotify and stay tuned.
If you live on the west coast, chances are you are familiar with the renowned Oregon-born ice cream company Salt Straw. A brand whose mission goes beyond making ice cream, Kim Malek, the CEO and Co-Founder of Salt Straw, has created a brand that builds a community connection, supports local artisans and farms, and encourages innovative ice cream ingredients. In 2011 Malek launched the brand from an ice cream cart in Portland, Oregon, and today has grown into a nation-wide business with storefronts in Washington, Oregon, California, and the first soon-to-open east coast scoop shop in Miami this year. Each store is tailored to location-specific ingredients, incorporating local and seasonal elements into flavors debuting every four weeks, ultimately making the typical ice cream experience more intimate and engaging. Salt Straw has received notable accolades, from the Food Network naming its Strawberry Honey Balsamic with Black Pepper flavor the second-best ice cream in the country on "Food Network’s Top 5 Ice Creams in America” program to features in the Wall Street Journal and TIME Magazine. Malek has undoubtedly transformed the ice cream industry into a modern hospitality experience like no other.
And while Malek has proven to be a true industry leader in paving the way for future businesses, whether it is ice cream-centric or not, this surprisingly wasn’t her starting career path. Malek began her career journey in the marketing world at major companies such as Adidas, Starbucks, Yahoo!, and Red, holding positions that focused on community outreach, product management and development, and bringing new trends to the market. Fusing her past experiences and desire to start a company where the community came first, Malek garnered the courage to take the leap into the world of entrepreneurship.
Head to Apple Podcasts, Spotify, or anywhere else you listen to subscribe to Second Life and to hear how Malek turned her dream into a burgeoning brand making a difference. And continue scrolling to shop some of Salt Straw's best-selling products.
-
How Author, Researcher, and Sex Educator Emily Nagoski Is Revolutionizing the Study of Sexuality
Hear her story on Second Life podcast.
By Adrienne Faurote
-
How Actor and Podcaster Molly Sims Reinvented Herself Yet Again With YSE Beauty
Hear her story on Second Life podcast.
By Claire Schmidt
-
Meet Baker Extraordinaire, Author, and the Visionary Behind Broma Bakery: Sarah Fennel
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet Meredith Scardino: The Incredibly Talented Showrunner of the Netflix Show Girls5eva
Hear her story on Second Life podcast.
By Adrienne Faurote
-
From Fashion to Furniture Design: Inside Carly Cushnie's Exciting New Chapter
Hear her story on Second Life podcast.
By Adrienne Faurote
-
How Founder Designer of Foundrae, Beth Hutchens, Gave a Deeper Meaning to Jewelry
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Meet Kim Nemser, the Visionary Behind Warby Parker's Product Strategy and Growth
Hear her story on Second Life podcast.
By Adrienne Faurote
-
Hollywood's Favorite Stylist, Micaela Erlanger, Is Now a Harvard Business School Grad
Hear her story on Second Life podcast.
By Adrienne Faurote