NYC Editors Can't Stop Wearing 2024's It Brand—Here's What to Know
Sponsor Content Created With ALIGNE

Some brands just have a cool-girl vibe. Sleek tailoring, luxe fabrics, and streamlined silhouettes are usually the key components to this vibe, but another is the brand's shoppers. I'm a firm believer that "like attracts like," so when I'm examining an effortlessly chic brand, I expect to find a flock of cool fashion people eagerly anticipating its next drop.
I decided to tap three of our New York City editors to see which new brand is on their radars this year. Cue ALIGNE, a London-based clothing brand that epitomizes elevated city-girl style. And its S/S 24 collection has our editors buzzing, to say the least. Along with essential denim offerings and tailored separates, the collection features gingham and contemporary shapes that feel refreshing for the new season. Below, you'll find top picks and styling tips from resident cool girls Sierra Mayhew, Ana Escalante, and Kristen Nichols. Keep scrolling to shop.
"The most versatile pieces in my closet are elevated waistcoats. This one is perfect to dress up for both day and night, so naturally I'm obsessed. Black-and-white has been a common theme in my wardrobe as of late, so this print is going to fit right in." — Sierra Mayhew, associate editor
"The most-worn pieces in my closet are always denim. To me, anything that's made of denim is a true neutral with endless styling opportunities. That's why this denim dress caught my eye. During fall, spring, and even warmer days in winter, it goes with absolutely everything." — Mayhew
"I'm planning on doing a lot of traveling in and out of New York City this spring, and even though I may not be gallivanting around the West Village or SoHo, as a new New Yorker, I have to look good wherever I go. Enter this dreamy ALIGNE zipped tank that doubles as a chic, cozy vest for airport outfits or nights in. The versatility of this piece is unmatched. I know it'll look good with practically anything, be it a minimalist hoodie while I'm en route to LaGuardia Airport or a button-down shirt on my way to pick up a bagel from the shop on my street.” — Ana Escalante, assistant shopping editor
"My New Year's resolution was to incorporate more wearable, day-to-day pieces, especially throughout the colder months when I'd usually reach for an oversize black puffer jacket. Instead, I'm eyeing this gorgeous sloped, single-button suit jacket complete with barrel-style sleeves. I have a sneaky feeling it would look good with anything." — Escalante
"An effortless, easy outfit is my vice as a New Yorker. Enter the perfect black maxi dress to throw on and head out the door. Whether I'm heading to an art museum, going to a farmer's market, or meeting up for post-work martinis with my friends, this dress fits every occasion—simply add your shoe and bag of choice. (Mine is always a sporty, retro-looking sneaker.)" — Escalante

Raina Mendonça is an associate fashion editor on the branded content team at sister titlesBest Knockoff Luxury Clothing and Marie Claire. Previously, Raina was an editorial assistant at goop.com. When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.
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