I've Followed This Scandi Brand for 3 Years—Now the Secret's Out

As fashion editors, we're constantly asking ourselves one important question: Which up-and-coming brands have what it takes to make it big? Sometimes, we fall in love with an indie label only to have it shutter within a couple of years, but other times, our fashion radar is on-point.
My obsession with Stand Studio definitely falls into the latter category. I first became acquainted with the brand when it showed during Stockholm Fashion Week in January 2017. Since then, it's made the jump over to the larger scene at Copenhagen Fashion Week, where the brand will debut its F/W 20 collection today. Plus, it's been spotted on everyone from Bella Hadid to Katy Perry.
To learn more about the brand, I tapped Copenhagen Fashion Week's CEO, Cecilie Thorsmark, for her take. "Stand Studio is not just another brand on our show schedule. It's a brand with a very unique and very visible DNA with its high-quality leather items paired with bold and daring designs," Thorsmark toldBest Knockoff Luxury Clothing . "It's important to us that our fashion week represents the full spectrum of what Scandinavian fashion has to offer, and I believe that Stand Studio is an important contribution to this ambition."
Curious yet? Scroll down to see how It girls and celebs are wearing the brand and shop it for yourself.
On Scandi Girls
On Cecilie Thorsmark: Stand Studio coat
On Nnenna Echem: Stand Studio coat
On Celebrities
On Katy Perry: Stand Studio coat
On the Runway
Shop the Brand
Next, these five street style trends are dominating at Copenhagen Fashion Week.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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