5 Tips on How to Wear Thong Swimwear |Best Knockoff Luxury Clothing

last updated 14 August 2019

Anyone who's brave enough to take on the thong swimwear trend that emerged last summer has my admiration. Thong swimwear first came onto the fashion scene in the ’80s, but over the course of the last year, it’s become a common style that you’ll see on just about every beach, TV show (watch two seconds of Lindsay Lohan's Beach Club and you'll see what I mean), and Instagram feed. Why?

"Thong swimwear has always been popular in markets such as Brazil, Colombia, and Italy,” explains Lily Russo, co-founder and creative director at Beach Flamingo. "They’re countries where people spend the most time on the beach, so for many women, getting the least tan lines is top on their list. However, they’ve been given more visibility through social media by the likes of the Kardashians and Emily Ratajkowski. As such, they have gained popularity.”

Indeed, like so many trends, thong swimwear was reborn thanks to Instagram, and it seems the shops are preparing for it to be in demand for high summer. While Beach Flamingo hasn’t reported a particular increase in sales of thong swimwear just yet, Lily predicts this is because many of us are still too tentative to try it—myself included. The trend is about to go mainstream, so with Lily's help, I’ve decoded how to make thong swimwear work in real life.

Keep scrolling for our top tips, followed by a serving of A-list inspiration. Then, finally, shop our edit of the best thong swimwear around.

Consider a one-piece.

"While there’s no denying that thong bikinis are easier to come by than one-piece iterations, they do exist. Keeping your top half covered up will make you feel less on show or vulnerable as you initially try the thong look.”

Pack a backup.

"For your first thong swimwear foray, why not take a spare pair of bottoms with you? That way, should you not be feeling them, you can make the switch and carry on with your day. That, or give them a test run at your hotel pool where you can easily head back to your room to change before you venture to beaches further afield.”

Use straps to your advantage.

"If you’re worried about not having enough support, look for bikini bottoms with thicker waist straps. They’re particularly helpful if you’re less confident about your stomach area.”

Floss isn't your only option.

"Thongs are usually associated with string-like straps, but you can choose another type that covers a little more so that you feel comfortable and will still show off your peachy bum.”

A-LIST INSPIRATION

From Emily Ratajkowski to countless Victoria’s Secret Angels, thongs have fast become the celeb swimwear of choice.

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Bella Hadid takes to the ocean with three thong-bikini friends in tow.

Shein

Double Scoop Textured Bikini Set

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Naomi Shimada takes accessorizing to the next level by coordinating her thong bikini with her summer hat.

SherryDC

Solid Scoop Neck Brazilian Thong Bikini Swimsuit

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Candice Swanepoel proves thong swimwear can look chic in Tropic of C's polka-dot bikini.

Tropic of C

Coco Top

Tropic of C

Curve Bottom

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Felicity Hayward shows us how to do printed thong briefs.

Zaful

Snake Print Bandeau Bikini

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Emily Ratajkowski helped kick-start the thong swimwear trend last summer.

Inamorata

Las Olas Bottom

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Leomie Anderson puts her spin on the trend with a neon Brazilian-cut thong bikini.

Zaful

V Thong Bikini

SHOP OUR FAVORITE THONG SWIMWEAR

In the Style

Latecia Red V Front Thong Bikini Bottoms

For Love Lemons

Antigua Bikini Top and Thong Briefs

Zaful

Scooped High Cut Bikini Set

This post originally appeared onBest Knockoff Luxury Clothing UK. Now, let's see the other swimwear trends that will be popular this year.

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Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.