Whether you're someone whose motto regarding trends is of the "go big or go home" variety or, like me, you prefer more of a light sprinkle of trendy pieces in your otherwise classic wardrobe, there's always a good reason to pay attention to It colors. For those in the first category, the reasoning is more obvious. They can invest in the craze both by buying trendy pieces in an equally trendy color—see the boots on slide five—or go for a monochrome look, highlighting the shade in question to the full effect. For those in the latter camp, color trends are still worth considering because you can breathe new life into an outfit by simply swapping a piece you'd normally wear (such as a cardigan, handbag, or heeled sandal) for the same style of item in an of-the-moment hue. This way, you're making your go-to look feel both trendy and timeless at once, without sacrificing your sense of style.
Now that you may or may not be intrigued, I implore you to keep scrolling for the three colors I've been seeing everywhere lately. From bubblegum pink to moss green to chocolate brown, see how some of our favorite fashion people are styling them below and, of course, shop my picks for each shade along the way.
1. Bubblegum Pink
You know it when you see it, and even though it's particularly trendy right now, this is one of those colors you'll never want to purge from your wardrobe because it's always relevant.
2. Moss Green
Ever since I saw this set on Anna it's like this mossy shade of green has been following me everywhere I look. Of course, I'm not mad at it, as it happens to be one of my favorite colors.
3. Chocolate Brown
This rich shade of chocolate brown has been all over my feed and, subsequently, all over my wish lists lately. As someone who tends to wear all black, I'm thinking I might have to switch over to all brown for the foreseeable future.
Next, the #1 It bag of 2023 is already here thanks to Louis Vuitton.
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Burgundy’s Close Cousin Is Quietly Becoming 2026’s Most Elegant Color TrendShop our picks from Zara, Aritzia, and more.
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Elle Fanning Wore the Nonbasic Sweater Color Every Posh Dresser OwnsSo pretty.
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The Non-Black Jacket Color Trend British and American Women Are Wearing to Look More Elegant This WinterIt looks expensive every time.
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The Tasteful Color Trend Italian and British Women Are Both Wearing This WinterIncluding Victoria Beckham.
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Calling It: This Trendy Color Will Be the Red of 2026I have the celebrity and runway proof.
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Gigi Hadid Just Wore Brown Pants With a Shoe-Color Trend Demure Dressers Would Balk AtThe It-girl way to wear brown is here.
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Black and White Are Fine, But in London and Paris, Everyone With Taste Knows These Colors Look Better TogetherInstant outfit ideas ahead.
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I'll Know You "Get It" If I See You Wearing This Bag Color With Black or Brown (or Both)See how Kaia Gerber styles all three together with ease.
