The Loud-Color Trend Is Replacing Quiet Luxury on Vacation—Here's Proof

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For the past few seasons, vacation fashion has been all about quiet luxury—neutral linens, relaxed tailoring, and a general air of effortlessness—but in 2025, something has shifted. Instead of blending in, people are embracing a bolder, more expressive aesthetic the moment they touch down in a destination. Think vibrant colors, big florals, playful patterns, and statement-making details.

The proof is everywhere. When you walk through any resort, you'll see vacationers swapping beige for electric blue, bright red, and tropical green. Shades of white and cream are being replaced by eye-catching prints, from abstract swirls to oversize florals. Even accessories and bikinis are getting the maximalist treatment, and bold beaded jewelry, colorful crochet bags, and statement sunglasses are completing the looks.

It's a natural evolution. Vacation is a time to escape and be adventurous—not just in where you go but also in how you dress. The shift from understated to loud looks proves that people aren't just going on vacation in 2025. They're dressing like it too.

See the colorful vibe and shop our favorite vacation picks:

Woman wearing colorful Rat Boa cover-up top.

(Image credit: @claire_most)

We absolutely love this breezy Rat Boa top worn as a cover-up.

Woman wearing colorful printed swimsuit cover-up maxi dress.

(Image credit: @styledsara)

Pucci always brings it when it comes to vibrant vacation looks.

Woman wearing blue swimsuit cover-up set.

(Image credit: @chey_maya)

A matching set you can wear as a cover-up and more when you're traveling.

Woman wearing crochet swimsuit cover-up dress.

(Image credit: @greceghanem)

How good is this long-sleeve crochet dress?

Woman wearing blue cover-up and crochet hat.

(Image credit: @emilisindlev)

Prediction: Colorful crochet hats will be everywhere this summer.

Woman wearing orange bikini top and orange pants.

(Image credit: @andi_mun)

Bright, lightweight pants are a chic way to style your swimwear.

Woman wearing pink printed swimsuit cover-up dress.

(Image credit: @kitkeenan)

Mini, sheer, and romantic.

Woman wearing red crochet cover-up.

(Image credit: @aniyahmorinia)

Another statement crochet dress we just can't get over.

Woman wearing long striped crochet cover-up.

(Image credit: @styledbya)

This dress is so cool because you can wear it forward or backward.

Shop more loud, vacation-ready pieces:

Michelle Scanga
Contributing Fashion Editor
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