The Vanilla Aesthetic Is Making a Comeback for Winter—34 Cozy Buys You Need

Now that it's November, my Instagram feed is looking a lot more wintry. Whenever I scroll through it, I see everyone putting up decorations and twinkly lights, baking seasonal treats, and attending festive events such as Who What Wear's Holiday House. So I figured it was time to upgrade to a chicer, more minimalist wardrobe for the season. Enter the vanilla aesthetic. You've probably seen it on TikTok: cozy fabrics in shades of snowy white, creamy ivory, and trendy ecru with touches of luxe gold. This way of simple, monochromatic dressing is super easy to copy and basically ensures that you'll always look expensive and put-together. Keep reading to shop my top picks along with some of my winter beauty must-haves.
The twisted front is so cute. I'll be styling this with the ALO Airlift Leggings ($128) and Ugg Ultra Minis ($160).
This trendy bouclé-knit wool beanie will keep you warm. Wear it with the matching Wool-Blend Bouclé Scarf ($495).

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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