What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels and vintage gems you can buy online. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary widely from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's Acting Fashion Editor very seriously. I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into the spring season, and this week's edit includes plenty of wardrobe gems. So keep scrolling down to shop the exciting new buys on my wish list this week.
Shop My New-In Picks:
Vogue Eyewear
Vo5582s - Ivory
Vogue Eyewear makes cult classic sunnies. Fact! These will be my summer staples.
COS
Asymmetric Jersey Midi Dress
The perfect red dress, which can be worn elevated or casual, you choose.
YSSO
+ Eden Rock St Barths Frangipanier Gold-Plated and Cord Necklace
YSSO makes summer ready jewellery. This beauty needs a simple outfit and not much else.
With Nothing Underneath
The Weekend: Seersucker, Pink and Berry Stripe
WNU knows shirts. They also know boxer shorts, so I will be purchasing the matching pair for the complete look.
Onitsuka Tiger
Mexico 66 Sd
The perfect city sneaker. The slim profile and subtle colour will be great for hopping around Europe this summer.
ARKET
Embroidery-Detail Strap Top
I love the simplicity of a white cami top, and its wealth-whispering appeal, when done right. I love the napkin vibe to this crisp white option.
FAITHFULL
Emily Floral-Print Gathered Recycled Bikini Top
FAITHFULL will never fail you when it comes to summer separates. This bikini set, with matching bottoms, is retro but so contemporary.
ZARA
Zw Collection Embroidered Balloon Bermuda Shorts
I've been looking for a mini skirt-shorts hybrid. This puffball crochet number is too cute!
LOEWE
Large Paseo basket in raffia and nappa calfskin
An extra large basket bag, perfect for picnics or boat trips.
SHOP MORE OF THIS MONTH'S BEST BUYS
ZIMMERMANN
Rhiannon Guipure Lace-Trimmed Voile Midi Dress
The perfect summer dress doesn't exist. Oh, wait?!
So pretty, so beachy—I love the clear beads and spiral pendant.
Massimo Dutti
Crochet Knit Cardigan
A chic jacket-cardigan hybrid, which is just the thing I need for chilly summer eves.
Manu Atelier
Xl Du Jour Vanilla Canvas
Manu Atelier's vanilla collection has got me craving a '99. Add a Flake, please!
ZARA
Embroidered Tie Top
This is the sort of top I just know will sell out. I love the vintage-feel touches. Perfect with a cloud-soft blue jean.
Ancient Greek Sandals
Saionara Jelly
These are selling out everywhere. Go straight to the source for the summer's essential jelly sandals, from fash-pack faves Ancient Greek Sandals.
New Look
Light Blue Adalae High Waist Wide Leg Jeans
I am a New Look jeans convert. They are so soft and wearable, and also come in tall and petite fits.
Hunza G
Red Tyler Bikini
I love a spicy red bikini, and HUNZA G never fail me. One size fits all.
Jimmy Fairly
The Flore Sunglasses
Reformation and Jimmy Fairly have teamed up again this summer. Rejoice!
MANGO
Knotted-Hem Cotton Top
This is the top Kendall Jenner was spotted in whilst on a walk in NYC with Gigi Hadid. I'm snapping it up to get her look!
RIXO x Dragon Diffusion
Amoria Leather Bag
The RIXO x Dragon Diffusion collab has landed! This rich green mini bag has got my name all over it.
COS
Wide-Leg Denim Shorts
I've been hunting a city-proof, chic pair of shorts. This pleated pair from COS are minimal but polished.
Saint Laurent
Sl 713 Rectangular Sunglasses
I adore a fun pair of sunnies. The green and brown acetate mix is so cool.
Anni Lu
Anni Lu Brown Ball Bracelet
ANNI LU make beach-ready accessories that feel like luxe heirlooms. I'm always drawn to tiger's eye beads.
Antler
Cabin Suitcase in Sandstone
Time to upgrade my luggage to something chic and smooth for all my travels this year. Antler have me covered with their new Heritage line. See you at T5!
Nobody's Child
Poppy Delevingne Blue Camille Cami Top
Nobody's Child have tapped Poppy Delevingne for their latest collection. I adore the vintage feel to this super sweet lace-trimmed blouse.
A.EMERY
Jalen Suede Sandals
I won't be without my A.EMERY sandals this summer. Facts.
H&M
Broderie Anglaise Tie-Strap Dress
H&M have really gone in on the broderie anglaise trend. This dress is a stand out.
Missoma
Sculptural Molten Cuff Bracelet
I want to pare back my jewellery this summer in favour of a statement cuff. This Missoma piece is a minimalist's dream.
MANGO
Crochet Top With Flowers
I want to spend the majority of my summer in sheer, embroidered and crochet tops. This is so subtle and pretty.
Leset
Kyoto Cotton Cropped Wide-Leg Pants
I spotted Monikh wearing these, and have been dreaming about them ever since.
Saint and Sofia
Roxie Studded Belt
I love a little bit of cowboy influence in my look. This studded belt from Saint and Sofia gives my Bella Hadid energy.
Rope sandals are the hottest trend right now. Hush have nailed it! I love the blend of colours.
M&S Collection
Spot Print Ruched Bandeau Top
This pretty polka blouse is fab for spring-time event dressing. Style with capri pants for a taste of "La Dolce Vita".
L'ATELIER NAWBAR
The Moonlight 18-Karat Gold, Mother-Of-Pearl and Diamond Ring
L'ATELIER NAWBAR create modern heirlooms that are so, so very special. This ring resembles the night sky. Cosmic!
Róhe
Striped Oversized Polo
Polo shirts are a shorthand way to add a sporty ease to your look. This striped piece from Róhe blends black, white and caramel tones to perfection. Delicious!
MANGO
Long Crochet Floral Skirt
I love a long-line skirt to add drama to a look. The all-over crochet detail to this style from MANGO looks ultra premium.
Loewe has re-launched their hotly anticipated Paula's Ibiza line just in time for the vacation season. This patterned update on their bestselling raffia tote is sure to fly.
Reformation
Balia Linen Dress
Did you see Kendall Jenner in her butter yellow dress at Coachella this year? This linen number from Reformation looks just like it. Its a beauty!
Laura Vann
Gold-Plated Gaia Ring
Laura Vann is a name to keep your eye on in the world of bling, hailing from Birmingham's iconic jewellery quarter. This Gaia ring is simply sublime.
DÔEN
Margie Top
Fisherman styles and accessories are trending once more as we enter the summer months. Pair this sweet sailor style top with the matching skirt for a whimsical look. Fishing rod not included.
Le Monde Béryl
Luna Slipper / Pistachio Leather
Le Monde Béryl makes some of the most desirable shoes out there. The Luna slipper comes in a wide array of tones, but this pistachio pair looks good enough to eat.
Hunza G
Xandra Bikini
I have long been a fan of Hunza G. This two-piece will be glued to me all summer, I just know it. Throw a pretty blouse and a pair of linen trousers on top to take you from the pool to the bar.
Other Stories
Narrow-Frame Acetate Sunglasses
Great sunglasses add an instant charisma to a look. This sultry pair from
Other Stories will suit many a face, due to their versatile D-frame shape. Chic and understated.
MANGO
Linen Jacket With Belt
I love the softness but durability to linen. This cropped jacket looks exceedingly expensive and elevated.
HAIKURE
Lilas Denim Shirt
This baby pink denim set from HAIKURE has made my heart skip a beat. How dreamy?! Shop the matching jeans here.
Monica Vinader
Gold Vermeil Siren Bezel Multi Gemstone Ring
Semi-precious stones and gems are hot to be on trend for summer. Tap in now to get into the boho-chic state of mind.
ZARA
Zw Collection Embroidered Stitched Dress
There's something just so pretty about broderie anglaise—this dress has it in abundance.
Le Specs
Outta Love Sunglasses
These cocoa frames from cult classic Le Specs won't leave my side this summer.
H&M
Linen-Blend Shirt
I am still very much in my butter-yellow era. This linen-blend shirt is day-time perfection.
Loewe
Medium Madrid Bag
Loewe's new Madrid bag is my new obsession. It also comes in black, deep burgundy and burnt red. It's a real beauty.
H&M
Wide Sheer Trousers
The sheer trend couldn't have arrived at a better time. These trousers will carry me through spring and into the height of summer. Absolutely chic!
Dear Frances
Balla Mesh, Coffee
The mesh ballerina remains the shoe du jour. Enjoy your daily coffee hit with these beauties from fashion pack favorite Dear Frances.
BURBERRY
Corduroy-Trimmed Cotton-Twill Jacket
The perfect lightweight yet durable jacket for countryside bank holiday plans.
COS
Open-Back Cotton Midi Dress
Feather light and airy for warmer days. I love the buttermilk tone.
Aspinal of London
London Tote Bag
A great investment for busy weekdays. Laptop not included.
M&S Collection
Kitten Heel Toe Thong Sandals
Oh so fresh, and spot on for spring. I do love a kitten heel.
Sezane
Stella Jumpsuit
We still have polkas on our mind. This jumpsuit is great for wedding guest season.
NANUSHKA
Londyn - Bio-Plastic Oversized Cat-Eye Sunglasses - Dark Amber
A fab chunky tortoiseshell frame. I know I will reach for these daily.
Mejuri
Dôme Figure Ring Signature Set
Mejuri make great contemporary jewellery staples. This duo is super chic.
ARKET
Wrap Linen Shirt
Linen shirts are a sure way to feel chic and cool when the temperature rises.
7 For All Mankind
Spencer Mid-Rise Flared Jeans
A super light wash jean is the perfect way to ease into spring. Believe me when I say that 7 for All Mankind are the experts in all things denim.
ARKET
Wrap-Detail Linen Dress
I am so ready for linen weather. This wrap dress, paired with the equally chic trousers is a total dream. Add a long pendant necklace and black leather accessories.
Converse
Run Star Trainer
A great city runner—Converse have given their legacy style a slim-line athletic profile, which is the style of the moment, if you didn't already know.
MANGO
Regular Ramie Shirt Pocket
I love a tomato red. This linen shirt from Mango will add a perfect punch of colour to simple minimal looks. JLaw would approve.
Loveness Lee
Mini Tota White Sapphire Earrings
These limited edition Mini Tota drop earrings will add a subtle elegance to your earring party. They are also handmade in London. Gorgeous!
Johanna Ortiz
Unmooring Tie-Neck Printed Maxi Dress
This silk dress makes me want a background part in The White Lotus. Pair with a one piece from Joanna Ortiz for the full vacation mood.
DRAGON DIFFUSION
Small Leather Woven Santa Croce Tote Bag
Dragon Diffusion bags are still being swung on the arms of many a style-setter. This milky toned update is my new obsession.
KALLMEYER
Benet Oversized Denim Jacket
The hunt is over for the perfect denim shirt—I think I may have just found it with this oversized number from KALLMAYER. The perfect wash and fit!
Dries Van Noten
Olive Cotton Cardigan
Alexa Chung has been spotted wearing a super similar style. I love a weird green to throw off a look—the rest of the fash-pack agree.
Free People
Yachting Day Boat Shoes
The boat shoe trend is sticking around— just in time for some sun. This suede pair are super soft and wearable for weekend errands.
H&M
Lacing-Detail Chiffon Blouse
Fans of the recent boho revival and the seasonal smash hit, butter yellow, will love this chiffon blouse from H&M. Not only does it look far more expensive than it's price tag (under £20!), but it will also pair perfectly with all of your spring bottoms from jeans to slip skirts.
Uniqlo
Jersey Barrel Leg Trousers
If like me you've seen Uniqlo's barrel trousers all over your feeds, you'll know just how well the fit and fabrication has gone down with customers looking for the perfect everyday trouser.
MANGO
Combined Strapless Jumpsuit
I've never been one for jumpsuits as the proportions are usually a nightmare to get right, but this layered version has me rethinking writing them off so quickly. Unlike most styles that hang baggy or pull around the crotch, this is ideal solution for a chic all-in-one outfit that isn't the obvious little black dress.
Scholl Shoes
Pescura Clog 50
All it takes is one day of sunshine to make me shelve my boots in favour of sandals, but I'm convinced that spring 2025 is all about the wooden heel. Scholl have been at forefront of the comfy clog for decades, but their latest offering is far too chic to ignore. Don't believe me? Check out the (almost) sold-out collaboration with No 21. too.
RIXO
Alani - English Daisy Dress
Whenever I'm in need of.a beautiful dress, the first place I always head is Rixo. You'll be covered for spring days, weddings, parties, dinner dates, the possibilities are endless.
Charles
Keith
Ivette Woven Tote Bag
I'm almost hesitant to share this gorgeous large woven tote, as those who haven't yet cottoned onto Charles and Keith's brilliance might let affordable fashion's best kept secret out of the, well, bag.
GANNI
Camel Bonded Cotton Trench Coat
If you didn't spot these all over Copenhagen fashion week, allow me to get you up to speed. Ganni's camel trench coat is undoubtedly the it buy of the season, and I can't quite believe it's still in stock.
FAITHFULL THE BRAND
Faroe Printed Satin Maxi Dress
Remember the Realisation Par Gia dress? Mark my words—this Faithfull alternative is about to be everywhere this summer.
FitFlop
Roksanda Gen-Ff Leather Toe-Posts
Be still my beating heart! Fitflop and Roksanda may have given us the dream shoe collab for a chilly start to spring (especially if the street style set have anything to say about it). Here's to hoping they stay stick around for long enough to get my hands on a pair too.
DAMSON MADDER
Becca Smocked Cotton-Poplin Blouse
Just add jeans, midi skirts, wide-leg trousers or capris for a joyfully spring look more interesting than a plain white tee.
Jigsaw
Calmont Stripe Full Length Pyjama | Khaki
Okay yes, these are technically PJs, but I'd happily wear the trousers outside with a cosy knit and easy flats for all of my weekend errands.
UGG
Women's Greenport Slide
I saw Kendall in these UGG slides, so I immediately had to get these UGG slides. Say what you want about a shearling sandal, but I can promise you, the more you think about it, the more they make sense (plus the comfort level is unmatched).
ARCH4
Clarbeston Cotton, Silk and Cashmere-Blend Maxi Dress
I've been waiting all year for the opportunity to wear a pretty, light knit dress like this.
Rails
Emmie straight-leg linen trousers
The most popular topic of conversation in theBest Knockoff Luxury Clothing
editor's group chat is when is the right time to start wearing linen again (I'm a strong advocate for stocking up now before the crowds come).
Linda Farrow
Celeste Oversize Sunglasses in Black
Looking for your next pair of designer sunnies? Linda Farrow's spring/summer collection just landed, and timeless pairs like the Celeste should be high on your list of options to consider. They'll go with everything in your wardrobe.
Nobodys Child
Red Floral Embroidered Frill Sleeve Melissa Midi Dress
You might want to screenshot this dress—it won't stick around for long as it's the perfect style to transition effortlessly from desk to dinner.
Toteme
Croco-Embossed Day Tote Dark Chocolate
I audibly gasped when I saw this new bag from Toteme. It doesn't get more luxurious (or practical) than this, and according to my fellow editors who invested in the brands T-Lock style, Toteme really do make bags that last a lifetime.
Arket
Capri Leggings
My dream spring outfit? You're looking at it. Why faff about trying to piece together not-too-warm-not-too-chilly looks when ARKET have done the hard work for you and brought back the trouser that does it all.
Manu Atelier
Le Cambon East West Deep Brown Suede
Stop scrolling! Manu Atelier's bestselling bag is back in a new East/West silhouette that is guaranteed to be just as popular as the original Cambon. Don't say we didn't give you the heads up...
H&M
Sleeveless Flared-Skirt Dress
Sunnier weather calls for easy, breezy pull-on dresses that take the fuss out of getting ready in the morning, and this flared-skirt style ticks every box.
Rebecca Vallance
Naomie Straight Leg Jean
If you're wondering if skinny jeans are truly back or not, Rebecca Vallance's Naomie jeans just entered the chat
M&S Collection
Suede Flat Square Toe Sandals
Those who will remember Marks and Spencer's leather sandals from previous years will be excited to hear that the same square-toed flip-flops are back, but this time in luxe tan suede. A "could-be-designer" buy if I ever saw one.
Summer is just around the corner, and you'll be glad you invested in this flattering shirred dress from Dôen.
MANGO
Cotton Jacket With Contrasting Collar
Until it's warm enough to forgo jackets all together, this is the perfect transitional layer to wear with everything from tees and tanks to dresses.
Rise and Fall
Women's Silk Organza Panelled Skirt
Rise
Fall's whisper-soft silk skirt will add a decadent touch to even the most basic outfit.
Rails
Martine Gingham Cotton-Blend Top
Just add blue jeans, flats and a trench coat and you have the perfect spring outfit for any occasion.
FOLKLORE THE LABEL
Boho Bag in Beige Suede
If you're looking for a roomy tote that makes for an elegant everyday bag, you just found it from Folklore.
Nobodys Child
Butter Yellow Linen-Blend Cora Midi Dress
If you missed the news, buttermilk yellow is back and bigger than ever (mark my words), and this nip-waisted dress deserves a spot in your wish list for it's perfect execution alone.
H&M
Cotton Midi Skirt
There's no arguing with this price tag, this entire outfit is well worth copying for spring.
Other Stories
Cow-Print Tote
Just add a white tee and your favourite jeans or mini skirt, and wear on repeat.
H&M
Mohair-Blend Cardigan
We all have a H&M knit in our wardrobe, but they may have bested their own work with this perfect mohair blend cardigan. The premium selection edit really does never miss.
Sezane
Tabata Skirt - Lanzarote Print
A truly French inspired skirt you can wear all year round? Bravo, Sézane!
Free People
Free-Est Perfect Tones Set
PSA: the Free People co-ord that our editors were obsessed with is back in stock! This chic instant outfit compromises of a cute fitted cardigan and matching A-line skirt designed to take the hassle out of outfit pairing. Oh, and did I mention it comes in eight different colours?
Filippa K
Cotton Blouson Jacket
Bomber jackets are always aBest Knockoff Luxury Clothing
favourite, but this one has a particularly superb fit and exceptional quality.
Khaite
Simona Suede Shoulder Bag
Isn't this just perfect suede shoulder bag for spring? Bring on the sunshine.
Massimo Dutti
Animal Print Ballet Flats
Until it's warm enough to commit to sandals, you can dress up your denim with these for a little extra coverage.
BARBOUR
+ Alexa Chung Anna Corduroy-Trimmed Cotton-Blend Jacket
Wholesale Replica Bag
Alexa Chung X Barbour edit is finally here! Expect cool-girl jackets, cosy knits and some fisherman-core coded pieces that are about to skyrocket in popularity over the next few months.
Reformation
Micah Poplin Pant
Is anyone else finding getting ready on cold, grey mornings particularly hard? Reformations Micah pants are the closest thing you can get to rolling out on bed and staying in PJs while still looking like you pulled a stylish look together.
SAINT LAURENT
Le Loafer Patent Leather Loafers
The high street has put out some strong alternatives, but I can't stop thinking about these perfectly crafted Saint Laurent loafers. These would make a truly special gift from you, to you.
COS
Scarf-Detail Merino Wool T-Shirt
How to add a point of interest to your plain white tee with the addition of just one accessory. Bravo, COS.
Marks and Spencer
Tailored Collarless Blazer
I have a feeling that once the word gets out about this, we're guaranteed to see another sell out success from M&S. The nipped waist! The matching waistcoat and trousers! The buttermilk yellow! This is a winner on all fronts.
The Row
Estelle Raffia Tote Bag
The Row + Raffia = the ultimate spring bag for fashion insiders.
Other Stories
Draped Off-Shoulder Top
Dinner, date night, parties, special occasions—the next time the dress code is "jeans and a nice top", this is exactly what we mean.
Arket
Cotton-Linen Blazer
Only ARKET could come up with a shorts suit so strong that I'd be willing to wear shorts in February. Sorry to my wide-leg trousers but, I think this combo just won in the style stakes.
Massimo Dutti
Flowing Suede Leather Blazer
I've never met a real suede jacket I didn't like, and this Massimo iteration just took first place. Expect premium quality at a slightly higher high street price.
Sophie Robyn Watson is a London-based style editor with over 10 years of experience in the fashion, luxury and retail industries. She has worked at esteemed companies such as WGSN, ASOS, LFW, Alexander McQueen and GANNI. After graduating with a first-class honours degree in Fashion Promotion
Imaging, she moved into the luxury editorial sector with a focus on menswear, firstly at Wallpaper* and later Mr Porter, where she worked her way up from Fashion Assistant to become Fashion Editor. At Mr Porter, she worked on global marketing shoots, celebrity profiles and luxury shopping edits. In her role asBest Knockoff Luxury Clothing
UK’s Acting Fashion Editor, Sophie is chiefly interested in celebrating new and emerging brands that the cool-girls ought to know now.