I'm an NY Stylist, and I Think This Color Is Replacing Brown
Caitlin Burke knows a thing or two about trends. The stylist and creative director has been in the industry for years, earning her fashion chops with Moda Operandi, Harper's Bazaar, and Cosmopolitan. Suffice to say, when she has a hunch about an upcoming color trend, we listen. Via email, Burke told us:
"Ever since I discovered a cotton poplin Jil Sander blouse in an unexpected yet perfectly rich chocolaty brown hue in early 2021, I've been totally hooked on the color. At the time, it felt like a new neutral, and I hadn't really seen cotton poplin done in that shade before. It became my colorway of choice for seemingly every new purchase. Lately though, I've found myself gravitating toward its natural successor: a deep wine-ish berry color.
"To clarify, it's not so much that this merlot shade is replacing brown; it's more so just replacing my obsession with brown. I think the last few seasons spent acquiring chocolate-hued pieces has left me craving an equally rich companion to them. And although brown pairs well with lots of shades (a major part of its appeal), few feel as luxe as this oxblood color does to me right now."
Shop Our Wine-Colored Picks
A classic crew neck in our new favorite color has a vintage feel to it that we can really get behind.
Up Next: French Girls Laugh When Americans Wear These Winter Trends
-
The Fall Shoe Trend Everyone In Paris Is Wearing With Black Leggings to Runway Shows and Dinners at Chez Janou
Hint: It's not sneakers or ballet flats.
-
If You Like To Get Holiday Shopping Out Of The Way Early—22 Amazon Deals You Need To See ASAP
Shop early for holiday gifts, especially while the prices are slashed.
-
Black Pants With Black Boots Is Dated—This Is the Shoe Color It Girls Are Wearing Instead
Kendall Jenner included.
-
It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026
As seen on Alexa Chung in Paris.
-
Bold Colors Are In for Fall—Try These 3 Hues to Live Your Life in Technicolor
These will be everywhere this fall.
-
5 Street Style Trends From Milan Fashion Week That Will Be Everywhere This Fall
Take notes.
-
I'm Breaking Up With Black Trousers and Spending Fall in This Rich Pant Color Trend Instead
Fashion people in Milan are too.
-
Sorry to My Closet Full of Black—These 7 Colors Are Winning Me Over This Season
They're too good to skip over.
-
The IYKYK Jacket Color Trend People With Taste Are Wearing More Than Black, Navy, and Even Red This Fall
Expect to spot this shade everywhere well into winter.
-
I'm a Stylist—These Are the Only Bags You Need for a Foolproof Capsule Collection
From Balenciaga to Phoebe Philo.