It's Official: These Are the Only 3 Winter Color Trends That Matter

It’s no secret that colors can affect our sartorial decisions on a scale even greater than the season’s biggest trends. Over the past few years, we’ve seen the wave of millennial pink, followed quickly by lavender, and in recent seasons the rise of lime green. Naturally, with the new season come new winter color trends to consider for your wardrobe.
With the vast number of color palettes currently on the rise, it can be difficult to know exactly which ones are worth buying into for the season. So we tapped Shopbop’s fashion director, Caroline Maguire, for her expertise on exactly which colors you need to pay attention to this winter.
“Winter is all about the juxtaposition and unique color combinations,” she tells us. “We’re seeing magenta, cornflower blue, and tomato red come across in a huge way—specifically when paired with neutral tones such as cognac or camel.” On that note, if you’re ready to add some brighter hues to your winter wardrobe, keep scrolling to shop our favorite pieces in each color below.
Magenta
Cornflower Blue
Tomato Red
Now, check out the color trend that's going to be huge in 2019.

-
This Elevated Basics Brand Is Every NYC and London Fashion Person's Best-Kept Secret
And I just tried on nine pieces in its NYC pop-up.
By Eliza Huber
-
Chic Shopping Lists Are My Thing—31 Great Finds FromReplica Store, Zara, Banana Republic, Shopbop, and Ref
Jackets, dresses, flats, and more!
By Bobby Schuessler
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
By Nikki Chwatt
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
By Eliza Huber
-
No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
By Allyson Payer
-
Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces
*The* colors of spring '25.
By Caitlin Burnett
-
I Need More Color in My Wardrobe—These 32 Zara Finds Are Just Gorgeous
Mood boosters.
By Caitlin Burnett
-
This Elegant Color Is to Spring What Black Is to Winter
Tell your friends.
By Allyson Payer
-
There Are Bag Trends, and Then There Are Investment Bag Trends—That's What This One Is
Celeb approved.
By Allyson Payer
-
And Just Like That, I Want to Wear This Expensive-Looking Shoe Color Instead of Black
I never thought this day would come.
By Yusra Siddiqui