It's Official: These Are the Only 3 Winter Color Trends That Matter

It’s no secret that colors can affect our sartorial decisions on a scale even greater than the season’s biggest trends. Over the past few years, we’ve seen the wave of millennial pink, followed quickly by lavender, and in recent seasons the rise of lime green. Naturally, with the new season come new winter color trends to consider for your wardrobe.
With the vast number of color palettes currently on the rise, it can be difficult to know exactly which ones are worth buying into for the season. So we tapped Shopbop’s fashion director, Caroline Maguire, for her expertise on exactly which colors you need to pay attention to this winter.
“Winter is all about the juxtaposition and unique color combinations,” she tells us. “We’re seeing magenta, cornflower blue, and tomato red come across in a huge way—specifically when paired with neutral tones such as cognac or camel.” On that note, if you’re ready to add some brighter hues to your winter wardrobe, keep scrolling to shop our favorite pieces in each color below.
Magenta
Cornflower Blue
Tomato Red
Now, check out the color trend that's going to be huge in 2019.

-
This Is the Shorts Color Trend Everyone Is Starting to Wear Because Fall Starts Next Month
Time to transition the wardrobe.
-
Sorry, Butter Yellow, But I'm Breaking Up With You for This Even More Forward Color Trend
I'll have the orange soda, please.
-
This Shoe Color Trend Is Chicer Than Black, Burgundy, and Brown
Kaia Gerber agrees.
-
Calling It: This Is the Last Big Shoe Color Trend of Summer 2025
I'm walking on sunshine.
-
As Seen in Paris: The Two Color Trends Everyone Will Wear Together This Fall
Dua Lipa approves.
-
Aboard a Yacht in Sicily, There's Only One Sneaker Color to Wear With a White Sundress
Learn from the best, aka Naomi Campbell.
-
The Most Elegant Outfits Right Now All Have This Color in Common
It's giving rich and beyond chic.
-
PSA: This Unexpectedly Elegant Dress Color Trend Is the New Butter Yellow
Take a page out of Hailey Bieber's style book.