5 Winter Color Trends Every Fashion Person Is Wearing in 2024

When I think of winter fashion, I think of fashion people gravitating toward warm neutrals among a sea of everyone else wearing typical black coats. In the rush to feel as warm as possible, comfort comes first, and that occasionally means that the concept of wearing color goes out the window.

I’m on a mission to make things different this year by adopting some bright and fun colors. I did a lot of scrolling to discover the best color schemes from the fall 2023 runways and also snuck in some options that ruled the spring 2024 runways for early adopters, and these common themes must be noted. Below, find the five winter color trends every fashion person will be wearing in 2024.

This fall, striking shades of red pulled every neutral lover out of their shell. People were adopting this bold pop of color like no other. In winter, I think the fashion crowd will find themselves wanting something a bit deeper and gravitating toward oxblood accessories and staples.

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Green is another color that took the world by storm and was on everybody faster than lightning. Winter is a bit more subdued, so instead of the Bottega Kelly green that we’ve all come to know, try wearing these light-green shades that remind me of olive oil. Sophistication at its finest. 

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Being a working woman has never been cooler, and whether you work in an office or out of your own kitchen, you’ve got to have a look at the fashion industry’s newfound appreciation for workwear in all forms, especially when it comes in gray. Corporate girlies, unite.

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This bold shade of purple has been associated with royalty since BCE years. Since it’s a less popular colorway right now, wearing it shows everyone that you have a love for fashion. I love mixing and matching this colorway with other bold hues.

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Okay, okay. I know I said this list was for colorful trends, but black has a chokehold on me right now, and it deserves a mention. When styled right, it steps away from the aforementioned "boring black coats" and feels like a moment. The number of ways to put together an all-black outfit is endless, so don’t worry if your closet is filled with only black pieces. All-black looks are an easy way to make a statement, and if you want to look like a real New Yorker, it’s a go-to.

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This post was published at an earlier date and has since been updated.