Zara's New Collection Is Like Something Out of a Fashion Fairytale

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(Image credit: Steven Meisel)

There's rarely a Tuesday or Thursday that I don't check Zara's app and feel a twinge of excitement to scroll through that day's new arrivals. That said, I only allow myself to bask in true Zara-induced giddiness on two occasions per year: when the fall/winter Studio collection is revealed and six months later when its spring/summer companion debuts. And as luck would have it, today is one of those days.

This morning, Zara launched its S/S 23 collection and subsequent fairytale-esque campaign, which was shot by renowned fashion photographer Steven Meisel and styled by Karl Templer. The collection, according to a press release, was based on the premise that rules—at least when it comes to fashion—are meant to be broken and there is beauty in contradictions. To bring this to life, the design team took inspiration from a handful of otherwise contrasting style aesthetics from different fashion locales. "It's a mix of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, mixed with the simplicity of dressing for a New York summer," the release explains.

See how Zara's designer brought this vision to life by shopping its brand-new S/S 23 Studio collection below.

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(Image credit: Steven Meisel)

You absolutely cannot go wrong with a suit, especially one as vintage inspired and unique as this one. 

Shop the look:

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(Image credit: Steven Meisel)

The song "Short Skirt/Long Jacket" by Cake comes to mind, and I'm not mad about it one bit. 

Shop the look:

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(Image credit: Steven Meisel)

Dreamy knits are all I personally want to wear right now as we transition from winter to spring. 

Shop the looks:

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(Image credit: Steven Meisel)

If you haven't filled your closet with waistcoats and vests already, now's your chance. 

Shop the look:

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(Image credit: Steven Meisel)

Nothing says fairytale like a sheer, tiered sundress with tiny, intricate details. 

Shop the look:

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(Image credit: Steven Meisel)

I love the idea of styling a long shirtdress with pants for an oversize, unexpected look. 

Shop the look:

Shop more from Zara's S/S 23 Studio collection:

Coming up next: I'm Over Everything in My Closet, But These Zara New Arrivals Have Me Inspired

Senior Fashion Editor

Eliza Huber is a New York City based fashion editor who specializes in trend reporting, brand discovery, and Replica Handbags . She joinedBest Knockoff Luxury Clothing in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.