Zara's New Collection Is Like Something Out of a Fashion Fairytale
There's rarely a Tuesday or Thursday that I don't check Zara's app and feel a twinge of excitement to scroll through that day's new arrivals. That said, I only allow myself to bask in true Zara-induced giddiness on two occasions per year: when the fall/winter Studio collection is revealed and six months later when its spring/summer companion debuts. And as luck would have it, today is one of those days.
This morning, Zara launched its S/S 23 collection and subsequent fairytale-esque campaign, which was shot by renowned fashion photographer Steven Meisel and styled by Karl Templer. The collection, according to a press release, was based on the premise that rules—at least when it comes to fashion—are meant to be broken and there is beauty in contradictions. To bring this to life, the design team took inspiration from a handful of otherwise contrasting style aesthetics from different fashion locales. "It's a mix of Parisian sensuality, a bit of London rebellion, some Scandinavian earthiness, mixed with the simplicity of dressing for a New York summer," the release explains.
See how Zara's designer brought this vision to life by shopping its brand-new S/S 23 Studio collection below.
You absolutely cannot go wrong with a suit, especially one as vintage inspired and unique as this one.
Shop the look:
The song "Short Skirt/Long Jacket" by Cake comes to mind, and I'm not mad about it one bit.
Shop the look:
Dreamy knits are all I personally want to wear right now as we transition from winter to spring.
Shop the looks:
If you haven't filled your closet with waistcoats and vests already, now's your chance.
Shop the look:
Nothing says fairytale like a sheer, tiered sundress with tiny, intricate details.
Shop the look:
I love the idea of styling a long shirtdress with pants for an oversize, unexpected look.
Shop the look:
Shop more from Zara's S/S 23 Studio collection:
Coming up next: I'm Over Everything in My Closet, But These Zara New Arrivals Have Me Inspired

Eliza Huber is currently the Associate Editorial Director atBest Knockoff Luxury Clothing . She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and Replica Handbags .