As an editor who has recently gone on a print detox, pored over street snaps of Copenhagen's coolest girls and is always intrigued to shop the alternative corners of the high street for expensive-looking, long-lasting, top-quality buys, then is it any wonder the label Weekday is my special go-to?
Instagram is full of brilliant examples of Weekday's simple-but-effective pieces styled in unique ways.
This Scandi-influenced fashion label has finally hit our shoes via bricks and mortar on London's Regent Street, but you can also get hold of it online—and you should. They do great basics with a twist, like an off-the-shoulder ribbed sweater or duster coats in colours you hadn't thought would be useful but really are (read: yellow).
They do the kind of minimalism I'm down with—aka not being so minimalist that life is boring. Weekday, like so many Scandi labels, is great at denim too, so every new shape you could wish for will be there. I could go on with the list of reasons why it's excellent—it's the same list of reasons I try to keep the whole thing a secret. But I'm feeling generous, and I like sharing with you—you fashionable lot deserve it.
Scroll down to see the pieces I'd buy from Weekday any day of this week…
A great partner to simple jeans.
You'd never guess these cost so little.
Weekday Latitude Swim Top (£12) and Latitude Highwaist (£10)
This unusual light-blue wash has us interested.
Yes, this fits all but the kitchen sink.
Related: From Zara to COS, These Are the Most Expensive-Looking High-Street Swimsuits
Easy 'n' breezy.
The high street has this simple swimsuit trend nailed.
Now here are the kind of dusters we're talking about.
The striped blue version of this has already flown out of stores.
Related: These 21 Affordable Wedding Dresses Look as Good as Designer Ones
One for the holiday packing list.
There's a real trend for red font slogan tees.
The jumpsuit you can actually wear when it's hot outside.
Wear with heels, like Kim Kardashian West's stylist would tell you to.
This oversized style comes in so many colours.Next up, the best and most affordable summer trends.
