-
I Went to Paloma Wool's First Flagship Store in NYC—Here's Everything I Tried and Loved
An all-time favorite.
-
Little White Dresses Are All I Can Think About RN—These Are the Best FromReplica Store, H&M, and Revolve
Long live the LWD.
-
If "Rich Looking" Is the Vibe, But the Budget Is Under $100—TheseReplica Store Items Are It
Elevated picks.
-
Kiehl's, Shark, Sol de Janeiro: The 13 Best Summer Beauty Products Are on Sale on Amazon RN
Here's my full shopping cart.
-
There's One Day Left to Shop J.Crew's Incredible 50%-Off Summer Sale
Last call.
-
Out of the 33,000 Items on Sale atReplica Store Right Now, These 37 Are the Chicest
Don't miss out.
-
Experts Agree—These Bakuchiol Serums Work Just as Well (If Not Better!) Than Retinol
I asked a derm and cosmetic chemist for their hot takes.
-
Who What Wear Editors Told Me Their 23 Best Fashion Finds This Month
Here are the items topping our shopping lists.
-
I'm Ditching My Classic Accessories for These Shockingly Cool and Fun New Finds
Never thought I'd see the day.
-
"Soft Matte" Makeup Is Trending for 2025—These 17 Setting Powders Are the Portal to Success
Expert picks and pro tips ahead.
-
COS Has Been Inspiring My Spring Wardrobe—27 of My Favorite Chic Finds
The best.
-
I Live in Basics, But I Keep Talking About These 5 Trends That Are Very Fashion Person Coded
Cool vibes.
-
I Asked My 52-Year-Old Mom to Make a Skincare Wish List for Mother's Day—These Are Her Top Picks
You've got options, from splurge items to drugstore buys.
-
My Friends Always Ask Me What to Wear to Weddings—I Tell Them This
The couple will most definitely approve.
-
Shop 30 of This Week's Best New Arrivals
Prepare to be slightly overwhelmed.
-
The Luxe-Looking Shoe Trend Everyone in Fashion Is Wearing Right Now
Shop our favorites.
-
PSA: These Eyewear Styles Are the Chic Accessory Your Outfits Are Missing
Sponsor Content Created With Draper James
Plus, there are matching kids' styles.
-
17 Products Designed With Low-Porosity Hair in Mind and How to Use Them
Understand your strands.
-
If You Want to Smell Expensive 24/7, You Need to Try This Seductive, French-Girl Secret
It's our favorite fragrance hack.
-
I Tried Reformation's Gorgeous New Swimwear—These Are the Pieces I'm Obsessed With
It's so soft.
-
I'm a Shopping Director—Here's Everything That Checks the "So Chic" Box
Shopping list ahead.
-
These 11 Shampoos and Conditioners For Hair Growth Are 100% Worth Every Dollar—Experts Agree
Get ready to screenshot.
-
The Reviews Don't Lie—These 10 White Socks Are the Best on the Market
Don't overlook your sock drawer.
-
I Scrolled Through Hundreds of Zara Dresses—These 40 Are a Cut Above the Rest
Chic, affordable, and on-trend.
-
If Laid-Back and Chic Is Your Vibe, You'll Love This Jewelry Brand
Sponsor Content Created With John Hardy
Its mixed-metal pieces are so on-trend.
-
I Keep Getting Compliments on These Trendy $240 Banana Republic Loafers—They Won't Be in Stock by EOW
Expensive-looking and so comfy.
-
Calling It Now: These 3 Denim Trends Will Be Everywhere This Summer
Sponsor Content Created With Levi's®
*Adds to cart.*
-
11 Ways to Style Your Box Braids, According to the Chicest People on Instagram
These are worth saving for inspiration.
-
Not Sure What to Get a Recent Grad? These 20 Gifts Are Top-Tier
Sponsor Content Created With Bloomingdale's
From a recent grad herself.
-
The 30 Fashion and Beauty Items That Are on My Summer 2025 Shopping List
Summer shopping is the best shopping.
