New Season, New Wardrobe, Same Budget: 33 Under-$100 H&M Fall Finds I'm Loving

I've got to admit something. Over the last few months, H&M has truly stepped up its game. While I've grown up loyally shopping at the retailer thanks to its incredible pricing and size inclusivity, I've found myself going back more often than not in the last few months. Although I'm exposed to a bevy of incredibly made, luxe fashion brands as an editor, there's something quite satisfying about heading to my local H&M and picking up a cute and wildly affordable head-to-toe look for the price of dinner for two.
Now that fall is slowly turning around the corner and I'm purging my closet of things I should have donated years ago, I stopped by H&M to stroll through its basics section and stock up on must-have essentials. While looking at the selection of runway-approved new arrivals and rich-looking basics, I was honestly shocked. Lucky for you, I don't gatekeep, and after seeing the below items in the store, I ran home to find them online and share them with you. You can thank me later!
Below, shop H&M's luxe-looking fall arrivals and timeless basics, all while keeping in line with a $100 budget.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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