New Season, New Wardrobe, Same Budget: 33 Under-$100 H&M Fall Finds I'm Loving

I've got to admit something. Over the last few months, H&M has truly stepped up its game. While I've grown up loyally shopping at the retailer thanks to its incredible pricing and size inclusivity, I've found myself going back more often than not in the last few months. Although I'm exposed to a bevy of incredibly made, luxe fashion brands as an editor, there's something quite satisfying about heading to my local H&M and picking up a cute and wildly affordable head-to-toe look for the price of dinner for two.
Now that fall is slowly turning around the corner and I'm purging my closet of things I should have donated years ago, I stopped by H&M to stroll through its basics section and stock up on must-have essentials. While looking at the selection of runway-approved new arrivals and rich-looking basics, I was honestly shocked. Lucky for you, I don't gatekeep, and after seeing the below items in the store, I ran home to find them online and share them with you. You can thank me later!
Below, shop H&M's luxe-looking fall arrivals and timeless basics, all while keeping in line with a $100 budget.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
These 31 Chic H&M Finds Will Sell Out by the End of the Week
Hurry—everything is so good right now.
-
My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This Month
Good luck picking just one favorite.
-
I'm Shopping for Summer—Chic Finds From Revolve, Zara, and H&M That Have My Full Attention
Spring is long gone.
-
I Shop for a Living—30 Pieces From Zara, H&M, and Revolve That Caught My Eye for Summer
Polka-dot dresses, tank tops, capris, and more.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.
-
Summer Has Arrived Early at H&M—31 Vacation-Ready Items That Are Under $50
Shop gorgeous swimwear, cover-ups, accessories, and more.
-
I Removed Everything From My Friend's H&M, Zara, and J.Crew Carts and Added These 33 Replacements
Sorry for the snark.
-
H&M Sells Out of These $30 Pants Every Summer Like Clockwork
I give them until June 1 before they're gone.