New Season, New Wardrobe, Same Budget: 33 Under-$100 H&M Fall Finds I'm Loving
I've got to admit something. Over the last few months, H&M has truly stepped up its game. While I've grown up loyally shopping at the retailer thanks to its incredible pricing and size inclusivity, I've found myself going back more often than not in the last few months. Although I'm exposed to a bevy of incredibly made, luxe fashion brands as an editor, there's something quite satisfying about heading to my local H&M and picking up a cute and wildly affordable head-to-toe look for the price of dinner for two.
Now that fall is slowly turning around the corner and I'm purging my closet of things I should have donated years ago, I stopped by H&M to stroll through its basics section and stock up on must-have essentials. While looking at the selection of runway-approved new arrivals and rich-looking basics, I was honestly shocked. Lucky for you, I don't gatekeep, and after seeing the below items in the store, I ran home to find them online and share them with you. You can thank me later!
Below, shop H&M's luxe-looking fall arrivals and timeless basics, all while keeping in line with a $100 budget.
After seeing a few of my favorite influencers adopt asymmetric hemlines for their midi and maxi skirts this year, I'm sold.
This entre look feels beyond rich, but I'm absolutely loving the cool, muted color in this woven turtleneck.
I'm all for the oversize-earring trend, especially in an eye-catching silver.
Ideal for layering under a blazer or, like above, paired with a silky slip skirt.
I get all of my jeans from H&M, and I can confidently say this inclusive pair doesn't disappoint.
These look exactly like another pair of designer cowboy boots that I've been eyeing for months now at a fraction of the price.
After seeing rectangular, structured bags on our editor Eliza's Instagram, I'm about to run and grab this affordable version for myself.
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Copenhagen Fashion Week, Roe v. Wade frontline protests, and the re-branding of jorts, or, jean shorts for the uninitiated. At Who What Wear, Ana crafts sharp, irreverent features that speak to a digital-first generation, bringing her signature wit and unapologetic tone to long-form fashion and beauty content. If it’s smart, snarky, and a little unexpected, you'll probably find her name on it.
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