After what can only be described as the most anticipated launch of the decade (for us, anyway), Amazon has finally arrived in Australia. What does that mean for you? Amazon will deliver clothing, accessories, beauty, and lifestyle items all at competitive prices, with priority delivery, as reported by Business Insider Australia.
What we're most excited about, is Amazon Marketplace, a section on site devoted to small and medium-sized Australian businesses—opening up the opportunity for businesses to trade Australia-wide, and for us to discover new, niche brands and products.
But from next year is when the real fun starts. Amazon Prime is set to launch mid-year, which is a subscription service that includes free speedy delivery and Amazon Prime Video.
To help us understand the significance of Amazon's Australian launch, we asked one of our US editors (who hails from Sydney), how her life has changed, since Amazon. "It’s been a pretty big game changer when it comes to the way I shop for day-to-day items. I don’t procrastinate about buying 'life admin' supplies like new razors or healthy snacks because it’s so quick and easy. It’s also made finding thoughtful or obscure gifts much easier (I just found a miniature beer pong set for my guy friend—best Secret Santa gift ever! I’ve also become a bit dependent on my Alexa and can tell it to add items to my shopping list, which is so handy". See? Life-changing.
Keep scrolling to shop our first (of many) Amazon fashion edit.
Love online shopping? Follow us on Pinterest.
-
The 35 Most-Wanted Luxury Buys of Fall 2025, PeriodThe It heels, celebrity-approved handbags, and statement outerwear pieces that are defining the season.
-
These 29 Free People Finds Will Sell Out by November 15Everything we're eyeing (and buying).
-
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
-
Fashion People Have Been Waiting for the Alex Eagle x J.Crew Launch—29 Chic British-Meets-American Pieces Worth Scooping Up NowWait until you see the sneakers.
-
Calf-Hair, Suede, Espresso—30 LuxuriousReplica Store Items I'm a Little Too in Love WithSimply stunning.
-
A Definitive Guide to the 21 Best Wallets Money Can BuyIt's time for an upgrade.
-
If You Live in NYC, You *Should* Know That the Chicest Way to Wear a Miniskirt and Tights in Fall Is With This Elegant Shoe Color TrendIt's not black pumps or white sneakers.
-
Get a Jumpstart On Your Holiday Shopping With These Standout Gift Finds From Amazon Prime DayPractical fashion, beauty, and home essentials.
