23 Fashion Basics I Always Stock Up on During Prime Day

The day all of us Amazon shoppers patiently wait for every year has finally arrived. Prime Day is Amazon's biggest sale of the year, with tons of markdowns on everything from cute dresses to performance leggings.
While it's tempting to hit up the electronics section or score some stylish home décor finds, this year, I'm laser-focused on buying the best fashion basics I can find—the simpler, the better. I'm only buying pieces I know I can get a ton of mileage out of, including white tank tops, denim shorts, knit dresses, cozy cardigans, and more. Keep scrolling to shop the 23 Amazon Prime Day items in my cart now.
T-Shirts and Tank Tops
Shorts and Pants
Skirts and Dresses
Sweaters and Jackets
Next, these 3 watches will never go out of style—promise.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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